3 Ad Copywriting Tips: See Why They Work in Real Examples - Akiflow

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

Countless copywriters aspire to produce flawless ad copy that goes viral, earns accolades, or sparks lively debates in a creative boardroom. Still, the most effective copy is clear, direct, concise, and vividly descriptive. To drive your client's sales targets and meet customer expectations, it's vital to adopt the perspective of their intended audience.

Solve Their Problem, Not Yours

While many brands emphasize what their product does, the key is to showcase how it benefits the customer. Effective ad copy shifts the focus from 'what we offer' to 'how we address your challenges.'

Consider Monday.com's CRM ad, which appears for users searching for 'CRM for small-medium business.' Rather than simply listing features, the ad promptly emphasizes how it streamlines lead tracking, deal management, and workflow automation.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

No matter how brilliant your message may be, it can be lost if it’s buried within a cluttered or poorly organized ad. The way you present your copy is just as important as the message itself.

Lead with Your Strongest Copy

Audiences typically don’t read ads word-for-word—they scan. Research from the Nielsen Norman Group shows that 79% of users skim new pages, with only about 16% reading them in full.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This behavior underlines why your most compelling message should come first. If your top selling point is hidden in the middle or at the end, it's likely to be missed. Leading with a strong benefit, a solution statement, or a trust cue maximizes engagement and impact.

3. The Power of Word Choice

The perfect choice of words can make your ad feel personal, urgent, and truly engaging. The tone you adopt can be the defining factor between an ad that converts and one that is overlooked.

Use "You" and "Your" for Personalization

A fundamental rule in effective marketing is to speak to an individual rather than addressing a crowd. When your ad copy feels like a personal conversation rather than a generic announcement, it resonates more with your audience.

Using terms like 'you' and 'your' adds a personal touch, making potential customers feel acknowledged, valued, and directly engaged rather than just being part of a faceless mass.

Take a look at this Digital PR ad from Digital Third Coast:

This ad is a great example of how to effectively use "you" and "your" to make the message feel more personal and engaging. Notice how just by switching one word, the copy sounds more personal.

Akiflow's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Akiflow to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

This ad zeroes in on a tangible benefit—saving up to 2 working hours daily—which is highly relevant for busy professionals. It directly addresses a core productivity pain point by framing Akiflow's offerings as the solution to a common scheduling challenge. This approach is consistent with the tip to write for your audience by emphasizing how the product solves their problem rather than simply stating its features.

2. Content Matters, but So Does Structure

The ad copy is structured with a bold, attention-grabbing headline at the beginning that immediately communicates the key benefit. By front-loading the main value proposition, the copy ensures that even when skimmed, the audience recognizes the primary advantage—time savings through centralizing tasks and schedules. The clear segmented design, including a reassuring closing sentiment, aligns perfectly with the advice to lead with your strongest message and end with a compelling, trust-building statement.

3. The Power of Word Choice

The use of action-oriented words like 'Centralize' and 'Integrate' creates an impression of efficiency and productivity, directly resonating with the audience's needs. The personalized language, specifically terms such as 'Your Schedule', further engages the reader by making the message feel tailored to them. This careful choice of words adheres to the tips for using 'you' and 'your' to connect with individuals, ensuring the copy speaks directly to potential users in a language they relate to.

1. Writing for the Audience, Not Yourself

The ad copy hits a common pain point for busy professionals—missing appointments—and immediately reassures the reader that their scheduling challenge will be solved. This approach follows the tip of 'Write for Your Audience, Not Yourself' by focusing on the customer's problem and promising a clear benefit, rather than just describing the product's features.

2. Content Matters, but So Does Structure

The ad copy is structured effectively by leading with the strongest benefit statement ('Never miss an appointment again'), which grabs attention right away. This aligns with the sub tip to 'Lead with Your Strongest Copy' to capture interest quickly. The clear explanation and interactive elements (e.g., 'Drag and drop') ensure the message is easy to skim and reinforces the solution-oriented narrative.

3. The Power of Word Choice

Personalization is key in this ad, as seen in the use of phrases like 'Your Personal Ai Calendar,' directly addressing the reader. This mirrors the sub tip of using 'You' and 'Your' for personalization and adopts a language that resonates with the tech-savvy, busy professional audience. The active and engaging terms used make the ad copy feel dynamic and solution-focused, ensuring it speaks directly to the user’s specific needs.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Akiflow demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Akiflow.