How Booksy improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

Countless copywriters aspire to create the ideal ad copy—one that goes viral, garners awards, or ignites spirited discussions in boardrooms reminiscent of Mad Men. Yet, the most effective copy remains clear, direct, succinct, and vivid. To meet your client's sales targets and customer expectations, it’s crucial to put yourself in the shoes of their intended audience.

Solve Their Problem, Not Yours

Many brands tend to spotlight what their product does rather than how it benefits customers. Effective ad copy reverses this by shifting from 'What we do' to 'How we solve your problem.'

Consider Monday.com's CRM ad: when users search for 'CRM for small-medium business,' the ad doesn’t simply list features—it immediately highlights how it streamlines lead tracking, deal management, and workflow automation.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

Even the most compelling messaging can get lost if buried in a cluttered or disorganized layout. How you present your copy is just as important as the message itself.

Lead with Your Strongest Copy

Most people skim ads rather than reading them completely. According to Nielsen Norman Group, 79% of users scan new pages, with only 16% reading in full.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This behavior underscores the importance of leading with your best message. If your primary selling point is buried later, it may go unnoticed. Front-loading benefits, solutions, or trust signals boosts both engagement and impact.

3. The Power of Word Choice

The right words infuse your ad with a personal, urgent, and engaging feel. Using the appropriate tone can be the difference between an ad that converts and one that gets overlooked.

Start with action verbs

Powerful action verbs can turn an ad from inconspicuous to captivating. Dynamic words like 'discover', 'explore', and 'get' create urgency and excitement, prompting immediate action from your audience.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad employs strong action phrases such as 'Hire Experts' and 'Hire Someone for Work Today' to highlight speed and efficiency in finding freelancers. Instead of merely listing features, it calls audiences to act, making the hiring process seamless. The recurring emphasis on 'Hire' cements the message that Upwork quickly connects businesses with top talent, creating momentum and clarifying the platform's value.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

Booksy's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Booksy to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy precisely targets business owners by directly addressing their common pain point – the burden of after-hours client responses. This approach reflects the 'Write for Your Audience, Not Yourself' tip, as it shifts focus away from the company's capabilities and centers on the specific needs of busy professionals. Moreover, it aligns with ‘Focus on Benefits, Not Features’ by emphasizing the benefit of reclaiming 12 hours each month, which is a clear, tangible improvement in the user's work-life balance.

2. Content Matters, but So Does Structure

The ad copy is structured effectively in three stages, beginning with a powerful, benefit-driven statement ('Manage & Grow Your Business'). It quickly moves to highlight a relatable problem ('Stop Responding to Clients After Hours'), before concluding with a direct benefit ('Get 12 Hours Back Each Month'). This structure not only adheres to the 'Content Matters, but So Does Structure' sub tip by leading with the strongest copy but also employs the strategy of ending with a compelling, reassuring statement that encourages immediate engagement. This clear progression mirrors best practices, ensuring that even the skimmers pick up on the key message.

3. The Power of Word Choice

The language is action-oriented and benefit-focused, with phrases like 'Manage & Grow', 'Stop Responding', and 'Get 12 Hours Back'. These choices resonate with the 'Power of Word Choice' tip by kicking off with strong action verbs and using terms that evoke a sense of urgency and clarity. By directly addressing the reader's challenges and promising a measurable benefit, the ad copy not only simplifies the problem-solving perspective but also effectively aligns with Booksy’s mission to empower businesses with efficient appointment scheduling solutions.

1. Writing for the Audience, Not Yourself

The ad copy directly addresses the audience's pain point—constant interruptions—by emphasizing how Booksy solves a common problem for business owners. It shows a clear understanding of the target audience by focusing on the benefit of eliminating distractions and ensuring they can focus on client service, rather than simply listing product features. This aligns with the sub tip 'Solve Their Problem, Not Yours' by shifting the message from what Booksy does to how it improves the customer's work life.

2. Content Matters, but So Does Structure

The ad copy is structured with a powerful opening statement ('No More Interruptions') that immediately captures attention, which is critical given that most users skim content. It leverages the tip to lead with the strongest copy by front-loading the benefit. The narrative seamlessly moves from identifying the problem to presenting the solution, culminating in a concise, clear call to action. This thoughtful structure reassures the viewer and aligns with the recommendation to 'End with a Strong, Reassuring Closing Statement.'

3. The Power of Word Choice

The ad employs dynamic, action-driven language such as 'Let Booksy Do The Booking' and 'Focus On The Client In Your Chair', which not only grabs attention but also creates urgency. The use of imperative verbs turns the ad into a direct conversation with the reader, fulfilling the sub tip to 'Start with action verbs'. This deliberate choice promotes engagement and ensures that the benefits are communicated in a positive, motivating tone.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Booksy demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Booksy.