How Chatbase improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

Many copywriters aspire to create flawless ad copy that goes viral, wins awards, or sparks vibrant discussions in a Mad Men-like boardroom. However, the most potent copy is simple, direct, and richly descriptive. To drive your client’s sales goals and fulfill customer expectations, it’s crucial to view the message from the target audience’s perspective.

Understand and Address Your Audience's Needs

As consumers face a relentless barrage of ads, the key to standing out is addressing their genuine challenges and aligning your message with what they truly seek.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• Custom Design Your Online Store and Checkout Experience →Highlights the complexity of enterprise eCommerce and the need for customization.
• Get Up to 18% Higher Conversion Rates →Speaks to a key objective: improving performance and efficiency.
• Unlimited Bandwidth, Flexible Integrations, Unlimited Staff Accounts →Recognizes the need for scalability and operational flexibility.

Rather than just listing features, this ad aligns its message with enterprise-level priorities—ensuring it speaks directly to the user's needs.

2. Content Matters, but So Does Structure

Even the most compelling message can fall flat if it's hidden within a cluttered or disorganized ad. The way you structure your copy is just as vital as the words themselves.

Lead with Your Strongest Copy

Most people don’t read ads word-for-word—they skim. The Nielsen Norman Group notes that 79% of individuals scan new pages, with only 16% reading them in full.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This pattern emphasizes why your strongest message should lead the way. If your main selling point hides in the middle or at the end, it risks being overlooked. By front-loading your most persuasive copy—whether it’s a standout benefit, a problem-solving insight, or a boost to credibility—you enhance engagement and impact.

3. The Power of Word Choice

Choosing the perfect words can give your ad a personal, urgent, and attractive feel. The right tone distinguishes an ad that converts from one that’s ignored.

Start with action verbs

Using powerful action verbs can turn an ordinary ad into an attention-grabber. Dynamic terms like 'discover', 'explore', or 'get' inject urgency and excitement, prompting immediate action from your audience.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad smartly leverages commanding action phrases such as 'Hire Experts' and 'Hire Someone for Work Today' to underscore speed and efficiency in finding freelancers. Instead of simply listing features, it encourages quick action, streamlining the hiring process. The repeated call to 'Hire' reinforces the message that Upwork rapidly connects businesses with top talent. By leading with action-oriented language, the ad builds momentum and clearly communicates its value.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

Chatbase's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Chatbase to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy is sharply audience-centric, addressing customer needs by showcasing Chatbase’s AI solution as a tool for solving real business problems like enhancing engagement and streamlining customer support. This reflects the sub tip to 'Write for Your Audience, Not Yourself' by focusing on customers' challenges rather than merely presenting features.

2. Content Matters, but So Does Structure

The ad copy is structured to capture attention immediately with a compelling, benefit-driven headline, followed by bullet-point details that make key offers (free trials, customization, security) easily scannable. This practice aligns with the advice to 'Lead with Your Strongest Copy' and finish with a strong, reassuring statement that reduces hesitations.

3. The Power of Word Choice

The use of dynamic action verbs such as 'Engage' and 'Embed' sets an energetic and urgent tone, ensuring that the messaging directly resonates with the audience's need for effective, intuitive solutions. The emphasis on persuasive words like 'free', 'fast', and 'intuitive' demonstrates a deliberate choice of language that speaks directly to the customer’s objectives.

1. Writing for the Audience, Not Yourself

The ad copy is well-tailored for an audience focused on cost and efficiency, directly appealing to their needs by addressing practical pricing concerns and efficiency in implementing an AI chatbot. It aligns with the sub tip of 'Write for Your Audience, Not Yourself' by emphasizing how Chatbase’s solution solves a specific problem rather than merely listing product features. This is particularly effective for businesses seeking tangible, data-driven benefits like custom AI agent training.

2. Content Matters, but So Does Structure

The structure of the ad copy follows the recommended guideline of leading with a compelling benefit statement that immediately introduces 'AI Chatbot Solutions' and clearly states the product’s functionality. This reflects the sub tip about front-loading your strongest copy to capture attention quickly. However, the ad could further improve by adding a strong, reassuring closing statement that eliminates any lingering doubts and nudges the audience toward the next step.

3. The Power of Word Choice

The word choice is concise and direct, using practical and utility-oriented language such as 'trains ChatGPT on your data.' While it conveys clear benefits, there is room to enhance the copy by incorporating dynamic action verbs and more personalized language to directly address the reader's challenge. This aligns with the sub tip regarding the power of word choice—by replacing any passive phrasing with energetic verbs like 'discover' or 'explore,' the ad could prompt immediate action and better resonate with its target audience.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Chatbase demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Chatbase.