How Claude.ai improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

While countless copywriters aspire to create an ad that goes viral, earns accolades, or ignites spirited boardroom debates, truly effective copy is clear, direct, and succinct. Achieving your client’s sales goals and meeting customer expectations means seeing things from the target audience’s perspective.

Solve Their Problem, Not Yours

Instead of merely listing product features, many brands overlook how their offerings actually benefit customers. Smart ad copy flips this script by focusing on solving customer challenges.

Take Monday.com's CRM ad targeting searches like ‘CRM for small-medium business’ as an example. Rather than simply detailing features, it immediately emphasizes how it streamlines lead tracking, deal management, and workflow automation.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

Even a powerful message can get lost in a disorganized or cluttered ad, making the presentation of your copy just as critical as the content itself.

3. The Power of Word Choice

Choosing the right words can transform your ad into a personal, urgent, and engaging message—making all the difference between an ad that drives conversions and one that goes unnoticed.

Use "You" and "Your" for Personalization

A core marketing principle is to speak directly to an individual rather than addressing a vague crowd. When your copy feels like a personal conversation, it naturally invites more engagement.

Incorporating words like 'you' and 'your' adds a personal touch that makes potential customers feel recognized and valued, rather than just another face in the crowd.

Take a look at this Digital PR ad from Digital Third Coast:

This ad is a great example of how to effectively use "you" and "your" to make the message feel more personal and engaging. Notice how just by switching one word, the copy sounds more personal.

Claude.ai's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Claude.ai to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy is directly aligned with the sub tip 'Write for Your Audience, Not Yourself' by addressing the user's needs for an efficient and reliable AI assistant that enhances productivity. It shifts focus from listing features to demonstrating how Claude.ai solves common problems in writing, summarizing, and analyzing content, thereby reinforcing the benefit to the customer.

2. Content Matters, but So Does Structure

The structure of the ad is clear and concise, exemplifying the tip 'Content Matters, but So Does Structure.' It leads with an engaging hook and quickly outlines key capabilities, ensuring users can easily grasp the value proposition without being overwhelmed by details. This simplicity and clarity help potential users to immediately understand how the tool fits into their workflow.

3. The Power of Word Choice

The copy effectively uses personalization by incorporating conversational terms like 'your new favorite teammate,' in line with the sub tip 'Use 'You' and 'Your' for Personalization.' This direct address makes the message relatable and engaging. However, a slightly stronger call-to-action could further leverage persuasive word choice to enhance immediate user engagement.

1. Writing for the Audience, Not Yourself

The ad copy clearly focuses on the audience by emphasizing how Claude solves real user problems, such as document analysis and writing improvement. This aligns with the 'Write for Your Audience, Not Yourself' and 'Solve Their Problem, Not Yours' tips, as it highlights the benefits to the customer rather than just the features of the tool. It speaks directly to users' needs, making it both relevant and compelling.

2. Content Matters, but So Does Structure

The ad starts with an engaging introduction, positioning Claude as a supportive teammate, and then transitions into a clear, bullet-style presentation of its functionalities. This structured approach keeps the content simple and easy to understand, matching the 'Content Matters, but So Does Structure' tip. The sequential, digestible format ensures that users can quickly grasp how the tool can improve their workflow.

3. The Power of Word Choice

The use of personalized language, including words like 'your' and action verbs such as 'Ask', 'Improve', and 'Upload', creates a direct conversation with the reader, embodying the 'Power of Word Choice' tip. This strategic word choice not only makes the ad more engaging but also mirrors the language that resonates with the target audience, reinforcing Claude.ai's mission to provide intuitive, user-focused AI assistance.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Claude.ai demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Claude.ai.