How Loom improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

Copywriters often fantasize about creating that ideal ad copy that goes viral, earns accolades, or sparks lively boardroom debates. Yet, the most impactful copy is all about being clear, direct, concise, and richly descriptive. To drive sales and exceed customer expectations, it's crucial to see things through the eyes of the target audience.

Solve Their Problem, Not Yours

Frequently, brands concentrate on highlighting what their product does instead of showcasing how it truly benefits their customers. Effective ad copy flips this by focusing on solving the customer's problem rather than merely describing the product's features.

Take Monday.com's CRM ad for instance. Targeting searches like 'CRM for small-medium business,' the ad doesn’t just enumerate features—it immediately demonstrates how the tool streamlines lead tracking, deal management, and workflow automation.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

Even a great message can fall flat if it's hidden within a cluttered or poorly arranged ad. The way your copy is presented is just as important as the words themselves.

3. The Power of Word Choice

Choosing the right words can lend your ad a personal, urgent, and engaging feel. The correct tone might be all it takes to convert an ad from being overlooked to driving action.

Start with action verbs

Using powerful action verbs can set your ad apart from the rest. Energetic words like 'discover', 'explore', or 'get' infuse urgency and excitement, prompting immediate action from your audience.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad showcases this brilliantly by employing strong verbs such as 'Hire Experts' and 'Hire Someone for Work Today' to stress quick and efficient freelancer sourcing. Rather than just listing features, it directly urges action, making the hiring process seem seamless. The repeated use of 'Hire' reinforces Upwork’s core promise of connecting businesses to top talent swiftly, setting a clear, dynamic pace for the viewer.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

Loom's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Loom to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy clearly speaks to professionals by addressing the need for fast, efficient remote communication. It avoids self-indulgence by focusing on how Loom's tool solves their problem—making it easy to record and share videos instantly. This aligns with the tip to write for your audience by emphasizing benefits over features, especially highlighting how the tool improves daily work processes.

2. Content Matters, but So Does Structure

The message is well-organized with a compelling headline ('Free Chrome Extension') that grabs attention, followed by concise benefit statements ('Watch Them Anywhere. Share Them Anytime.') and a strong call-to-action ('Try Loom Today.'). This structure adheres to the sub tip on keeping content simple and clear, allowing users to quickly understand the benefits without getting overwhelmed by details.

3. The Power of Word Choice

The ad employs dynamic, action-oriented language with verbs like 'Record' and 'Share', which directly prompt the audience to engage. Descriptors such as 'Instantly' and 'Anytime' add urgency and relevance to the message. By using words like 'Free,' the ad lowers the barrier to trying the product, aligning perfectly with the advice to use direct, powerful wording to capture attention and drive action.

1. Writing for the Audience, Not Yourself

This ad copy maintains a sharp focus on the customer by addressing the everyday challenges faced by remote teams, such as time management and team alignment. By centering on how Loom can solve these problems, the copy adheres to the sub tip of writing for your audience’s benefits rather than listing features, ensuring that the solution speaks directly to what matters most to the target users.

2. Content Matters, but So Does Structure

The ad copy follows a strategic and clear structure, beginning with a broad benefit that resonates with many professionals—versatility and improved productivity. It then builds credibility through trust signals like precise usage statistics and testimonials. This orderly narrative structure, which emphasizes simplicity and clarity, aligns with the sub tip of keeping content clear and well-organized, ensuring that even a quick glance delivers the intended message efficiently.

3. The Power of Word Choice

Dynamic action verbs like 'Record' are used effectively to create urgency and motivate action. Phrases such as 'save time' and 'stay aligned' highlight direct benefits, making the copy actively resonate with professionals looking to enhance their workflow. The inclusion of figures such as '20M+ Users' and '200K+ Companies' not only establishes trust but also reinforces the message with precise, compelling language, perfectly mirroring the sub tip of choosing impactful, action-oriented words.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Loom demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Loom.