How MarqVision improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

While many copywriters aspire to craft the perfect ad that goes viral, wins awards, or sparks lively boardroom debates, the most effective copy is clear, direct, concise, and descriptive. To achieve your client's sales targets and meet customer expectations, it's crucial to see things from the perspective of their target audience.

Solve Their Problem, Not Yours

Rather than simply listing what a product does, successful ad copy shifts focus to explain how it benefits customers—transforming from 'this is what we do' to 'this is how we address your needs.'

For example, Monday.com's CRM ad targets users searching for 'CRM for small-medium business' by not just detailing features but by emphasizing its ability to streamline lead tracking, manage deals, and automate workflows.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

Even the strongest message can fall flat if it's hidden within a cluttered or disorganized layout. The way you structure your copy is just as important as the content itself.

Lead with Your Strongest Copy

Since most people skim ads rather than reading every word—evidenced by Nielsen Norman Group findings that 79% of users scan pages while only 16% read them completely—it's crucial to make your key message immediately obvious.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This behavior underscores the importance of front-loading your most persuasive message. Whether you're highlighting a key benefit, presenting a problem-solving solution, or boosting credibility, placing your strongest copy at the beginning maximizes engagement and impact.

3. The Power of Word Choice

Choosing the right words can make your ad feel personal, urgent, and engaging. The tone you set can be the deciding factor between an ad that converts and one that gets overlooked.

Start with action verbs

Dynamic action verbs can transform an ad from blending into the background to capturing immediate attention. Incorporating lively words like 'discover,' 'explore,' or 'get' creates urgency and excitement, prompting your audience to act right away.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad, for example, utilizes forceful verbs such as 'Hire Experts' and 'Hire Someone for Work Today' to stress the quick and efficient process of finding freelancers. Rather than passively listing features, it actively encourages action, with the repeated 'Hire' reinforcing that Upwork streamlines the process of connecting businesses with top talent.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

MarqVision's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from MarqVision to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy zeroes in on the audience's most pressing concern—brand and data security—by framing the loss of brand identity as an urgent problem. This resonates with MarqVision’s mission to safeguard intellectual property, as it not only highlights what the company does but clearly presents the benefit of protecting clients from scams and fraud. By addressing the audience’s problem directly, it aligns with the sub tip to solve their problem, not the company’s.

2. Content Matters, but So Does Structure

The structure is strategically crafted to capture attention immediately. It begins with a provocative question designed to make the reader assess their own vulnerability—a tactic that quickly engages skimmers. This is followed by a concise, benefit-driven statement that outlines the protective solution offered, and concludes with a reassuring note that cements trust. This alignment with recommended ad structure ensures that the strongest message is delivered upfront and remembered.

3. The Power of Word Choice

The ad copy uses dynamic, action-oriented words like 'Protect' and 'Keep' to create a sense of urgency. While it avoids direct second-person pronouns, it indirectly addresses the target audience by focusing on the protection of 'customers.' This meets the sub tip recommendation to start with action verbs and to choose words that enhance urgency, relevance, and trustworthiness, perfectly reflecting MarqVision’s innovative and protective brand personality.

1. Writing for the Audience, Not Yourself

The ad copy is laser-focused on addressing the audience's need to protect their trademark and secure business growth, which aligns with the tip of writing for your audience rather than for the company. By emphasizing how MarqVision actively safeguards intellectual property, it highlights customer benefits over mere features, ensuring that potential clients see the direct impact on their business success.

2. Content Matters, but So Does Structure

The ad copy is structured to immediately capture attention with a strong benefit statement, directly addressing the customer’s key concern. It then logically presents supporting details such as automatic enforcement and continuous monitoring, which not only reinforce trust but also present a clear solution to common brand protection challenges. This follows best practices by starting with the strongest message and ending with a reassuring note.

3. The Power of Word Choice

The language is carefully chosen with active verbs and personalized phrases, such as 'protect your trademark' and 'empower growth,' which drive urgency and relevance. These word choices turn features into tangible benefits, making the reader feel directly spoken to and motivated to take action. The use of action-oriented language perfectly aligns with the recommendations to solve customer problems and engage them with clear, compelling messaging.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from MarqVision demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like MarqVision.