How Musinsa improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

Countless copywriters aspire to create that ideal ad copy—one that becomes a viral sensation, garners accolades, or even sparks lively debates in a Mad Men–esque boardroom. However, the most impactful copy remains clear, direct, succinct, and vividly descriptive, making it essential to view your message from your target audience’s perspective to drive sales and meet expectations.

Understand and Address Your Audience's Needs

Since consumers are constantly overwhelmed with ads, the key to standing out is to address the real challenges they face and tailor your messaging to their specific objectives.

An excellent example of this audience-centric approach is Shopify Plus’ ad for queries like 'ecommerce platform enterprise.' The ad mirrors user intent by directly addressing the primary concerns of enterprise-level businesses seeking a scalable eCommerce solution.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• Custom Design Your Online Store and Checkout Experience →Highlights the complexity of enterprise eCommerce and the need for customization.
• Get Up to 18% Higher Conversion Rates →Speaks to a key objective: improving performance and efficiency.
• Unlimited Bandwidth, Flexible Integrations, Unlimited Staff Accounts →Recognizes the need for scalability and operational flexibility.

Rather than just listing features, this ad aligns its message with enterprise-level priorities—ensuring it speaks directly to the user's needs.

2. Content Matters, but So Does Structure

No matter how strong your message is, it can falter if it's lost in a cluttered or poorly organized ad. The way you present your copy is just as crucial as the content itself.

Lead with Your Strongest Copy

Most users skim ads rather than reading them entirely; in fact, Nielsen Norman Group found that 79% of visitors barely scan new pages, with only 16% reading them completely.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This tendency underscores the importance of placing your most persuasive statement right at the beginning. If your key selling point is tucked away in the middle or at the end, it might be missed. Leading with your strongest message—whether it be a clear benefit, a solution-focused statement, or a boost in credibility—maximizes engagement and overall impact.

3. The Power of Word Choice

Choosing the right words can give your ad a personal, urgent, and engaging tone that makes all the difference between converting viewers and being ignored.

Start with action verbs

Using forceful action verbs can transform an ad from blending into the background to grabbing immediate attention. Words like 'discover,' 'explore,' or 'get' inject urgency and excitement, prompting your audience to act without delay.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad showcases this strategy by using powerful phrases such as 'Hire Experts' and 'Hire Someone for Work Today.' Instead of simply listing features, the ad actively encourages action, making the hiring process feel seamless. The repeated emphasis on 'Hire' drives home the message that Upwork helps businesses quickly connect with top talent, creating a sense of momentum and clarity about the platform’s value.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

Musinsa's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Musinsa to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy immediately addresses the audience by positioning MUSINSA as the No.1 K-Fashion Store, which resonates well with fashion-conscious consumers seeking trust and credibility. It aligns with the sub tip of writing for your audience by focusing on the specific needs of those looking for reliable style solutions and clearly solving a problem: upgrading their look with an exclusive discount. This approach directly speaks to the audience’s objectives, illustrating that the brand understands their challenges and is here to provide tangible benefits.

2. Content Matters, but So Does Structure

The ad’s structure is designed to capture attention quickly—a key element under ‘Content Matters, but So Does Structure.’ It leads with a strong headline that builds credibility and immediately communicates value, avoiding burying the key benefit. The call-to-action is clear and positioned effectively for users who are skimming, thereby ensuring that the primary message and incentive (a 10% discount upon app download) are not missed. This structure also helps to reassure the consumer by ending with a strong, action-oriented prompt that reduces hesitation and guides the next step.

3. The Power of Word Choice

The ad makes strategic use of action verbs and engaging language, such as 'Complete your style' and 'get 10% as a newbie,' which effectively energize the call-to-action while remaining approachable. This language adheres to the sub tip of starting with dynamic, action-driven words that create urgency and excitement. By choosing accessible and familiar terms, the ad copy not only encourages immediate action but also solidifies MUSINSA’s positioning as a reliable and trendy fashion destination, reinforcing the company’s reputation as a leader in modern Korean fashion.

1. Writing for the Audience, Not Yourself

The ad copy directly targets Musinsa’s audience by addressing their need for high-value savings in the competitive fashion market. It speaks directly to bargain-hunters and savvy shoppers, aligning with the advice to 'write for your audience, not yourself' by focusing on what consumers need—immediate, significant discounts. This approach also emphasizes problems the customers face, namely finding affordable deals in trendy fashion, which resonates strongly with Musinsa's reputation as a leader in modern casualwear.

2. Content Matters, but So Does Structure

The structure is optimized for quick engagement: it leads with an attention-grabbing headline ('mega sale') that immediately communicates the main benefit, complying with the tip to 'lead with your strongest copy.' The follow-up with specific discount details and a promotional code reinforces clarity and urgency. However, incorporating a strong closing statement that reassures the shopper and nudges them toward action would further enhance the effectiveness by eliminating last-minute hesitations.

3. The Power of Word Choice

The use of dynamic, action-oriented phrases like 'mega sale,' 'best deals,' and 'shop smarter' is in line with best practices for persuasive ad copy. These words create a sense of urgency and direct engagement, encouraging immediate action. The clarity provided by numerical details and a promotional code not only supports the call to action but also makes the offer more tangible and appealing, satisfying the tip to replace passive phrasing with active, benefit-focused language.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Musinsa demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Musinsa.