How PLAUD.AI improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

While many copywriters aspire to create an ad that goes viral, earns accolades, or sparks debates reminiscent of a Mad Men boardroom, truly effective copy is defined by its clarity, brevity, and precision. To help clients achieve their sales targets and satisfy customer expectations, it’s vital to see things from the perspective of the intended audience.

Solve Their Problem, Not Yours

Too often, brands concentrate on listing what their product does instead of highlighting how it benefits the customer. Effective ad copy, however, shifts the focus from 'what we do' to 'how we tackle your challenges.'

Take Monday.com's CRM ad as an example. Targeting users searching for a 'CRM for small-medium business,' the ad moves beyond listing features to emphasize how it streamlines lead tracking, deal management, and workflow automation.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

Even the strongest messaging can fall flat if it’s lost in a cluttered or poorly organized ad. The way you present your copy is just as important as the content itself.

3. The Power of Word Choice

Choosing the right words can make your ad feel personal, urgent, and engaging. The perfect tone can mean the difference between an ad that converts and one that gets overlooked.

Use Words That Resonate with Your Audience

The most effective way to capture attention is to speak in the language of your audience. Reflecting the phrases they commonly use helps your ad feel more relatable and directly addresses their needs.

Keyword research is a powerful tool for this. By analyzing what people are searching for, you can uncover common language patterns and naturally weave them into your ad copy.

Here's how you can do it:

• Leverage Customer Data →Analyze customer reviews, feedback, and support inquiries to identify recurring phrases and concerns.
• Study Competitor Keywords →Find out what terms your competitors are using to attract traffic, and incorporate those insights into your own ad copy.

If you want to see what keywords your competitors are targeting, tools like Ahrefs, Similarweb, Inpages can help you analyze their traffic sources and identify high-performing keywords.

By using familiar words and phrases, you can make your message feel more authentic and relevant, increasing the chances of capturing your audience's attention and driving meaningful engagement.

PLAUD.AI's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from PLAUD.AI to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy excels at addressing the audience's real needs by speaking directly to professionals and creatives looking for a smarter note-taking solution. It avoids self-indulgence and instead highlights how the product impacts the user's life—boosting academic and professional success by ensuring they never miss an important idea or concept. This approach is in line with the tip to 'Write for Your Audience, Not Yourself' and 'Solve Their Problem, Not Yours' by shifting the narrative towards the user's benefits.

2. Content Matters, but So Does Structure

The ad’s structure is crafted for clarity and easy comprehension: it begins with a personalized headline that immediately engages the reader with 'Your Smartest AI-Notetaker' and follows with a benefit-laden description. The clear call-to-action, complemented by an incentive (300 free minutes), reinforces a logical flow and a minimal, effective message. This mirrors the sub tip emphasizing that content matters just as much as its structure, ensuring the message is both simple and compelling.

3. The Power of Word Choice

The word choice is deliberate and powerful, using action-driven verbs such as 'remember' and 'buy' that create urgency and encourage immediate engagement. The strategic use of personalized language, including terms like 'your' and 'smartest', resonates with the target audience by mirroring their concerns and aspirations. This reflects the advice to use words that resonate with your audience and avoid passive phrasing, ensuring the ad speaks directly to the needs and language of the customer.

1. Writing for the Audience, Not Yourself

The ad copy clearly centers on addressing professionals' challenges when managing meetings, ensuring the message is crafted for the audience rather than the company’s self-promotion. By emphasizing how PLAUD.AI’s tool solves the problem of unreliable meeting assistance, it shifts focus from merely listing features to providing tangible benefits that enhance productivity and note-taking efficiency.

2. Content Matters, but So Does Structure

The structure of the ad copy is designed to maintain clarity and simplicity. It starts by highlighting key functionalities such as seamless cloud syncing and accessibility before succinctly positioning the product as the ultimate meeting assistant replacement. This logical progression, paired with the inclusion of a free usage incentive, builds trust and drives a strong call-to-action, effectively solving customer problems and meeting their immediate needs.

3. The Power of Word Choice

The ad employs dynamic, action-oriented language that resonates with its professional audience. Phrases like 'ultimate replacement' and '300 minutes free' leverage strong, immediate benefits and urgency. The language mirrors the terminology that professionals and creative users might use, ensuring that the messaging aligns with PLAUD.AI’s innovative and productivity-enhancing brand identity.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from PLAUD.AI demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like PLAUD.AI.