How Samsara improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

Numerous copywriters aspire to create flawless ad copy that goes viral, wins awards, or sparks lively debates, yet the most effective copy is clear, direct, and to the point. To help your client hit their sales targets and satisfy customer needs, it’s crucial to view things from your audience’s perspective.

Solve Their Problem, Not Yours

Many companies tend to showcase features rather than emphasizing how their products truly benefit customers. Effective ad copy, however, shifts the focus by asking, 'How do we solve your problem?' instead of just listing what the product does.

Take Monday.com's CRM ad as an example: aimed at users searching for 'CRM for small-medium business,' it immediately spotlights how it streamlines lead tracking, deal management, and workflow automation rather than merely outlining features.

The headline instantly signals that Shopify Plus is designed for enterprises, while the description acknowledges core business challenges:

• "CRM for Small-Medium Business - That's Actually Easy to Use" →Directly counters a major pain point: most CRMs are complex and difficult to use. This reassures SMBs looking for a simple solution.
• "An Intuitive CRM to Better Track & Manage Leads, and Close Deals Faster." →Focuses on solving efficiency problems: tracking leads and closing deals without frustration.
• "Try For Free. Get Started in Less Than 2 Minutes!" →Removes adoption barriers by making the decision risk-free and effortless.

Instead of simply showcasing features, this ad positions the CRM as a direct solution to the user's challenges, making it more relevant and compelling.

2. Content Matters, but So Does Structure

Even the most compelling messages can fall flat if they're hidden in a chaotic or poorly organized ad. The way you present your copy is just as crucial as the words you choose.

Lead with Your Strongest Copy

Most readers skim ads rather than reading every word; research from the Nielsen Norman Group indicates that while 79% of users scan new pages, only 16% read them completely.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This tendency reinforces the importance of putting your strongest message up front. If your key benefit or solution is tucked away later, it may go unnoticed. Leading with your best copy maximizes both engagement and impact.

3. The Power of Word Choice

Choosing the right words can make your ad feel personal, urgent, and engaging. The tone you set can be the deciding factor between an ad that converts and one that’s overlooked.

Start with action verbs

Using energetic action verbs can set your ad apart from the rest. Dynamic words like 'discover,' 'explore,' or 'get' generate a sense of urgency and excitement, prompting your audience to act immediately.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad uses powerful action phrases such as 'Hire Experts' and 'Hire Someone for Work Today' to highlight speed and efficiency in finding freelancers. Instead of just listing features, it directly calls for action, making the hiring process feel effortless. The repeated emphasis on 'Hire' drives home the point that Upwork enables businesses to quickly secure top talent, setting the stage for immediate engagement.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

Samsara's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Samsara to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad is sharply tailored to fleet managers, addressing their critical needs such as boosting operational efficiency, reducing accidents, and streamlining compliance. By emphasizing how these benefits directly improve the user’s fleet performance rather than just listing technical features, it aligns perfectly with the sub tip to write for your audience and solve their problems—not to showcase what the company does. This approach reflects Samsara’s mission of enhancing safety and sustainability in industrial IoT operations.

2. Content Matters, but So Does Structure

The ad copy is strategically structured, leading with its strongest benefit—enhanced efficiency and improved safety—which immediately captures attention. This front-loaded messaging aligns with best practices by ensuring that the most compelling information is instantly visible to users. The ad then reinforces the key benefits with details about broad compatibility and ease of installation, offering a reassuring conclusion that builds trust and encourages immediate action.

3. The Power of Word Choice

The language is dynamic and action-oriented, using verbs like 'Reduce' and 'Simplify' to create urgency and engagement. This choice directly supports the sub tip to start with action verbs and avoid passive language, making the copy more compelling and personalized. Clear, benefit-focused phrases such as 'Automated System' and 'Install in Minutes' not only highlight ease of use but also resonate strongly with the audience’s need for efficient, hassle-free solutions, in line with Samsara’s value proposition.

1. Writing for the Audience, Not Yourself

The ad clearly targets fleet operators by addressing their core concerns—ensuring safety and efficiency with minimal hassle. Instead of focusing on the company's technical prowess, the copy emphasizes how drivers and fleets benefit from a quick setup and advanced safety monitoring. This focus on solving real-world problems, such as reducing operational friction and enhancing safety, perfectly aligns with the sub tip to write for your audience and focus on benefits rather than features.

2. Content Matters, but So Does Structure

The ad begins with its strongest promise, 'Install in Minutes', which immediately captures the reader’s attention and addresses a key benefit. This is followed by a logical presentation: first detailing the installation process, then explaining additional value propositions like AI-based detection and in-cab coaching. This step-by-step approach is effective, as it mirrors the suggested structure of leading with your strongest point and then building credibility. Ending with a more reassuring closing statement could further eliminate doubts and drive conversions, fully aligning with the sub tip about strong, reassuring closers.

3. The Power of Word Choice

Dynamic, action-oriented words such as 'Automatically detect' and phrases like 'plug and play' and 'zero-configuration' create a compelling and engaging message. These choices not only make the copy accessible and easy to understand for fleet operators but also instill a sense of urgency and simplicity. This language aligns well with the recommendation to use strong action verbs and direct, benefit-focused wording, reinforcing Samsara’s image as a leader in innovative industrial IoT solutions.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Samsara demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Samsara.