How Streamlabs improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

While many copywriters aspire to create that ideal, buzzworthy ad—one that sparks viral success, garners accolades, or fuels heated discussions reminiscent of a Mad Men boardroom—the most impactful copy remains clear, succinct, and vivid. To truly drive sales and meet customer expectations, you must step into the shoes of your target audience.

Focus on Benefits, Not Features

Consumers aren’t drawn to your company’s reputation; they care about how your product can enhance their lives. Too often, businesses fall into the trap of listing off features instead of emphasizing the benefits that resonate with their audience.

For example, Booking.com's ad for Paris hotels goes beyond simply showing availability; it underscores the ease of booking, cost savings, and overall convenience, clearly illustrating a benefit-focused approach.

• "Quick, Easy Booking. No Reservation Costs." →Emphasizes convenience and cost savings.
• "Save 10% with Genius." →Offers a tangible financial incentive.
• "24/7 Customer Service. We speak your language." →Builds trust and reduces barriers.
• "Read Real Guest Reviews." →Helps users make informed decisions.

By focusing on ease of booking, affordability, and customer support, Booking.com ensures its ad aligns with what travelers care about most—a hassle-free, reliable experience.

In contrast, David Yurman's ad for men's jewelry prioritizes features over benefits, failing to connect with the audience on an emotional level:

• Lists product types but doesn't explain why they're unique or valuable.
• Fails to highlight customer benefits like craftsmanship, exclusivity, or personalization.
• Misses emotional connection—jewelry purchases are often tied to special occasions, yet the ad doesn't evoke sentiment.

2. Content Matters, but So Does Structure

Even the most powerful message can be lost in a disorganized or cluttered ad; the way you present your copy is just as important as the words you choose.

3. The Power of Word Choice

The right choice of words can infuse your ad with a personal, urgent, and captivating tone, making all the difference between an ad that converts and one that gets overlooked.

Start with action verbs

Employing strong action verbs can set your ad apart from the rest. Dynamic words like 'discover', 'explore', or 'get' bring a sense of urgency and excitement that compels immediate engagement.

Take a look at this Upwork ad, which effectively uses action verbs to drive engagement:

Upwork’s ad powerfully leverages action phrases such as 'Hire Experts' and 'Hire Someone for Work Today' to highlight the swift, efficient process of finding freelancers. This approach shifts the focus from passive feature listing to a direct call-to-action, reinforcing the platform’s core promise of connecting businesses with top talent and driving users seamlessly toward their next step.

If you want your ad copy to feel more compelling, start by replacing passive phrasing with action-driven alternatives. Instead of "We provide expert freelancers for your project", use "Find expert freelancers to bring your project to life". Instead of "Upwork connects businesses with professionals", use "Connect with top professionals and get your job done faster". By leading with clear, action-driven language, your ad instantly feels more engaging and encourages higher conversion rates.

Streamlabs's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Streamlabs to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

This ad copy excellently targets streamers by emphasizing benefits rather than features. It highlights how Streamlabs helps grow a channel, enhance viewer interaction, and build a personal brand—directly addressing the audience's needs. This aligns perfectly with the 'Write for Your Audience, Not Yourself' and 'Focus on Benefits, Not Features' tips, ensuring that the message clearly speaks to the pain points of the streamer community.

2. Content Matters, but So Does Structure

The ad copy opens with a strong, action-oriented call-to-action ('Go Streamlabs Ultra Today') that grabs attention immediately. It then follows with a concise list of benefits using a clear and straightforward structure. This simplicity makes the message effortless to understand, adhering closely to the 'Keep It Simple and clear' tip and ensuring the content efficiently communicates the solution Streamlabs provides.

3. The Power of Word Choice

By employing dynamic action verbs like 'grow', 'interact', and 'build', the ad creates a sense of momentum and possibility. These carefully chosen words energize the call to action and make the message compelling, embodying the 'Power of Word Choice' tip by shifting from passive phrasing to active, engaging language that motivates immediate action.

1. Writing for the Audience, Not Yourself

The ad directly addresses the streaming audience by highlighting benefits that matter. By emphasizing a 'clutter-free' and watermark-free broadcast, it speaks to streamers who want to enhance professionalism and audience engagement. This aligns with the tip to write for your audience, focusing on how the product improves their lives rather than simply listing features.

2. Content Matters, but So Does Structure

The ad is neatly organized with a strong, engaging opening that appeals to streamers, followed by concise statements that communicate benefits without overcomplicating the message. This clear and simple structure reflects the importance of keeping content straightforward, ensuring the message is effortless to understand and immediately valuable—exactly what the tip on clear structure recommends.

3. The Power of Word Choice

The language is direct and action-oriented, using phrases like 'stream confidently' and 'customize and brand your streams.' These choices incorporate strong action verbs and reassuring adjectives such as 'simple' and 'pro,' which not only grab attention but also create a sense of urgency and expertise. This approach mirrors the tip to use dynamic, benefit-driven word choice to engage the audience.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Streamlabs demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Streamlabs.