How Together AI improves Ad Copywriting: 3 Proven Tips With Examples

How to Write Great Copy: 3 Copywriting Tips

Many copywriters dream of creating viral or award-winning ads, but the most successful copy isn't about creativity for creativity's sake—it's about clarity, directness, and impact. The best ad copy puts the audience's needs first, speaking directly to their challenges and guiding them toward a solution.

1. Write for Your Audience, Not Yourself

While many copywriters aspire to create ad copy that becomes a viral sensation, earns awards, or sparks spirited debates, truly effective copy is clear, concise, and straightforward. To hit your client’s sales targets and satisfy customer expectations, it’s vital to view your message from the perspective of your target audience.

Focus on Benefits, Not Features

People aren’t interested in your company’s greatness—they care about how your product can improve their lives. Too many businesses make the mistake of listing features rather than emphasizing the benefits that truly resonate with their audience.

Take Booking.com's Paris hotel ad as an example: instead of just announcing room availability, it underscores the convenience, savings, and effortless booking experience that matter most to travelers.

• "Quick, Easy Booking. No Reservation Costs." →Emphasizes convenience and cost savings.
• "Save 10% with Genius." →Offers a tangible financial incentive.
• "24/7 Customer Service. We speak your language." →Builds trust and reduces barriers.
• "Read Real Guest Reviews." →Helps users make informed decisions.

By focusing on ease of booking, affordability, and customer support, Booking.com ensures its ad aligns with what travelers care about most—a hassle-free, reliable experience.

In contrast, David Yurman's ad for men's jewelry prioritizes features over benefits, failing to connect with the audience on an emotional level:

• Lists product types but doesn't explain why they're unique or valuable.
• Fails to highlight customer benefits like craftsmanship, exclusivity, or personalization.
• Misses emotional connection—jewelry purchases are often tied to special occasions, yet the ad doesn't evoke sentiment.

2. Content Matters, but So Does Structure

Even the most brilliant messaging can fall flat if it's hidden within a cluttered or poorly organized ad. The way you structure your copy is just as critical as the words you choose.

Lead with Your Strongest Copy

Most people don’t read entire ads—they skim. In fact, research by the Nielsen Norman Group shows that 79% of users only scan new pages, with a mere 16% reading them fully.

Similarly, Penn State research found that over 75% of people share links on social media without even clicking on them. (Source: Penn State Study)

This behavior makes it essential to lead with your most compelling message. If your key selling point is buried too deep, it might go unnoticed. Placing a strong benefit, solution statement, or credibility booster at the front can dramatically boost engagement and impact.

3. The Power of Word Choice

Choosing the right words can give your ad a personal, urgent, and captivating feel. Striking the perfect tone can mean the difference between an ad that converts and one that is overlooked.

Use Words That Resonate with Your Audience

The most effective way to gain attention is by speaking in the language of your audience. Using the same words and phrases they use connects directly to their needs and makes your message more relatable.

Keyword research is a powerful tool for achieving this—by discovering the terms and patterns your audience is searching for, you can naturally incorporate familiar language into your ads.

Here's how you can do it:

• Leverage Customer Data →Analyze customer reviews, feedback, and support inquiries to identify recurring phrases and concerns.
• Study Competitor Keywords →Find out what terms your competitors are using to attract traffic, and incorporate those insights into your own ad copy.

If you want to see what keywords your competitors are targeting, tools like Ahrefs, Similarweb, Inpages can help you analyze their traffic sources and identify high-performing keywords.

By using familiar words and phrases, you can make your message feel more authentic and relevant, increasing the chances of capturing your audience's attention and driving meaningful engagement.

Together AI's Ad Copy: Tips in Action

We've covered key tips to keep in mind. Now, let's take a look at real examples from Together AI to see how these tips are applied in actual Google paid ads.

1. Writing for the Audience, Not Yourself

The ad copy effectively speaks directly to developers and enterprises by addressing their need for efficient and scalable compute resources. It emphasizes benefits—such as improved performance for training, fine-tuning, and running inference—rather than merely listing technical features. This aligns with the 'Write for Your Audience, Not Yourself' principle, ensuring that the message resonates with the audience's pain points and desired outcomes, particularly in the context of Together AI’s mission to make open-source AI more accessible and efficient.

2. Content Matters, but So Does Structure

The structure of the ad is straightforward and engaging, placing the strongest selling point—fast, affordable, production-scale compute solutions—right at the beginning. This front-loading of key benefits maximizes engagement, as users typically skim content. The clear, concise layout makes it easy to capture the audience's attention immediately, fulfilling the tip of 'Content Matters, but So Does Structure.' The arrangement not only draws in the reader but also builds trust by positioning the most compelling information first, though a slightly stronger closing reassurance could provide an extra nudge towards conversion.

3. The Power of Word Choice

The language is precise and action-oriented, employing verbs like 'train,' 'fine-tune,' and 'run inference' which resonate deeply with AI developers and enterprises. The use of words like 'fast,' 'affordable,' and 'production scale' effectively communicates the tangible benefits, creating a sense of urgency and aligning with the 'Power of Word Choice' tip. By mirroring the technical terminology and the performance-driven mindset of the target audience, the ad copy establishes relevance and immediacy, emphasizing how Together AI’s solutions are built to meet modern AI infrastructure needs.

1. Writing for the Audience, Not Yourself

The ad clearly targets developers and enterprises seeking cutting-edge AI reasoning models, focusing on how the product improves their operational capabilities rather than listing company features. It emphasizes key benefits like high performance, optimized efficiency, and robust privacy controls, aligning with the sub tip of writing for your audience by addressing real-world needs and challenges directly.

2. Content Matters, but So Does Structure

The ad is structured to immediately grab attention with a strong announcement ('DeepSeek R1 is here'), which is crucial given that users often skim rather than read fully. This front-loading of the strongest message, followed by clear benefit statements and a compelling call to action ('Try it today'), matches the sub tip of using a strong structure that leads with key benefits and ends with a reassuring, action-driven closing statement.

3. The Power of Word Choice

Dynamic action verbs and industry-specific benchmarks (e.g., 'optimized', 'performance on par with o1') are used to create urgency and credibility. This word choice aligns perfectly with the sub tips of starting with action verbs and using language that resonates with the target audience, ensuring the technical community feels both understood and motivated to engage.

Conclusion

Great ad copy isn't just about being clever—it's about understanding your audience, structuring your message effectively, and using the right words to drive action. The examples from Together AI demonstrate how well-crafted copy can make an ad more engaging, easy to understand, and conversion-focused.

Key Takeaways:

• ✅Write for Your Audience

  Focus on their needs, not features. Align with their goals and search intent.

• ✅Structure Matters

  Lead with your strongest copy. Keep it short, scannable, and benefit-focused.

• ✅Use the Right Words

  Start with action verbs, personalize with "you", and keep language simple.

By applying these principles, you can craft ad copy that grabs attention, builds trust, and drives higher conversions—just like Together AI.