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ElevenLabs vs Deepgram Who's Winning the SEO Battle?

By Team Inblog ⋅ May 15, 2025

Keyword Overlap

SitesShared Keywords
elevenlabs.io95.6K
deepgram.com35.2K
elevenlabs.io
deepgram.com
49
elevenlabs.io
ORGANIC KEYWORDS95.6K
TRAFFIC2.8M
TRAFFIC VALUE2.5M
deepgram.com
ORGANIC KEYWORDS35.2K
TRAFFIC530.4K
TRAFFIC VALUE595.7K

ElevenLabs (elevenlabs.io) demonstrates a dominant SEO presence in the AI voice and speech technology space, with a massive total keyword count of 95,557 and estimated monthly organic traffic exceeding 2.8 million. Their traffic value is also notably high at nearly $2.5 million, indicating strong rankings for high-commercial-intent keywords. In contrast, Deepgram (deepgram.com) has a smaller keyword portfolio (35,217 keywords) and significantly less organic traffic (530,380), with a traffic value of about $595,691. Quantitatively, ElevenLabs outpaces Deepgram by a factor of 2.7x in keyword coverage and over 5x in traffic, suggesting a broader and more effective content and keyword acquisition strategy.

Both companies target a similar set of high-value, industry-relevant keywords, as evidenced by the extensive list of common keywords such as "ai voice generator," "text to speech ai," "tts," and branded terms like "elevenlabs" and "deepgram." However, ElevenLabs consistently ranks higher and captures more traffic for these terms, often holding the top positions while Deepgram appears further down the SERPs. This overlap is strategic: both brands are vying for visibility in the same AI voice, speech-to-text, and text-to-speech markets, and are targeting both navigational (brand/product) and commercial/transactional (feature/solution) queries. ElevenLabs’ superior performance is likely due to a combination of more comprehensive content, better on-page optimization, and possibly stronger backlink authority, while Deepgram’s lower rankings and traffic suggest either less focus on broad content marketing or a more niche/technical SEO approach. For Deepgram to close the gap, a quantitative focus on expanding keyword coverage, improving content depth, and targeting high-traffic, high-intent queries where ElevenLabs currently dominates would be essential.

Organic Keywords

Top 1,000 Keywords
Intent
Pos.
SERP Features
Volume
Traffic
CPC
KD
Page URL
1
201.0K
533.6K
$0.55
39
1
71.5K
200.9K
$0.52
45
1
109.5K
111.7K
$3.26
82
1
25.8K
68.5K
$0.53
45
4
286.1K
55.5K
$2.89
100
1
14.8K
49.0K
$0.55
19
1
14.8K
20.2K
$3.23
63
1
3.5K
19.8K
$0.74
34
1
14.8K
19.7K
$2.93
80
1
38.8K
19.7K
$2.22
90
2
14.7K
17.3K
$4.23
97
2
24.7K
17.2K
$3.60
69
1
7.8K
13.2K
$7.91
66
2
14.8K
11.7K
$2.91
97
5
109.4K
11.5K
$1.32
73

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Top 1,000 Keywords
Intent
Pos.
SERP Features
Volume
Traffic
CPC
KD
Page URL
2
14.8K
15.9K
$3.66
1
1
6.6K
14.5K
$9.22
32
5
10.4K
10.1K
$1.30
25
6
126.3K
9.4K
$0.12
7
2
8.1K
8.6K
$2.07
16
2
11.1K
7.5K
$0.44
24
5
5.4K
6.4K
$2.58
16
3
1.8K
6.0K
$0.78
20
2
3.4K
5.9K
$1.78
12
11
71.5K
5.7K
$0.52
29
4
4.4K
5.6K
$3.59
12
17
245.6K
4.2K
$1.87
81
2
4.4K
4.2K
$2.47
4
11
60.4K
4.0K
$0.92
28
4
12.8K
3.7K
$0.08
0

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