ElevenLabs vs Vapi Who's Winning the SEO Battle?

ElevenLabs (elevenlabs.io) and Speechify (speechify.com) are both major players in the AI voice and text-to-speech space, but their quantitative SEO profiles show some key differences. ElevenLabs ranks for 95,557 keywords, driving an estimated 2.8 million monthly visits and a traffic value of $2.46M, while Speechify ranks for 113,164 keywords, with 830,334 monthly visits and a traffic value of $1.82M. Despite having fewer ranking keywords, ElevenLabs generates over 3x the organic traffic and a higher traffic value, indicating stronger rankings for high-volume, high-value keywords. ElevenLabs consistently holds top organic positions for core industry terms like "ai voice generator," "text to speech," and "voice cloning," often ranking #1–#3, and captures significant branded search volume (e.g., "elevenlabs," "11 labs," "elevenlabs ai"). Speechify, while ranking for more keywords, often appears lower on page one or even page two for many high-value generics, and relies more heavily on paid search for competitive terms.

ElevenLabs (elevenlabs.io) demonstrates a dominant SEO presence in the AI voice and text-to-speech space, with a massive total keyword count of 95,557, estimated monthly organic traffic of over 2.8 million, and a traffic value approaching $2.46 million. Their keyword portfolio is broad and deep, targeting high-volume, high-intent terms like "ai voice generator," "text to speech," "ai voice," and "voice changer," where they often rank in the top 1-3 positions. ElevenLabs also covers a wide range of long-tail and branded queries, including "eleven labs ai," "elevenlabs login," and "voiceover ai," ensuring strong brand visibility and capturing both generic and product-specific demand. In contrast, Murf (murf.ai) has a smaller keyword footprint (39,908 keywords), with significantly lower traffic (482,020) and traffic value ($979,831), indicating a more limited reach and lower organic market share. Murf’s keyword strategy overlaps with ElevenLabs on core industry terms but generally ranks lower, resulting in less traffic per keyword and a lower share of voice in competitive SERPs.

ElevenLabs (elevenlabs.io) and Descript (descript.com) are both major players in the AI voice and audio technology space, but their keyword strategies and organic performance differ significantly. ElevenLabs ranks for 95,557 keywords, driving an estimated 2.8 million monthly organic visits and a traffic value of ~$2.46M. Descript, while ranking for more keywords (153,050), receives less organic traffic (813K) but has a slightly higher traffic value at ~$2.6M, indicating a focus on higher-value, possibly more commercial or competitive terms. ElevenLabs dominates high-volume, high-intent keywords like "ai voice generator," "text to speech," and "ai voice," often ranking in the top 3 positions and capturing substantial clickstream traffic. Descript, on the other hand, appears to spread its reach across a broader set of keywords, including many long-tail and tool-specific queries, but often ranks lower for the most competitive, high-volume terms.

ElevenLabs (elevenlabs.io) demonstrates a dominant SEO presence in the AI voice and video technology space, with a massive total keyword count of 95,557, estimated monthly organic traffic of over 2.8 million, and a traffic value approaching $2.5 million. This breadth is reflected in their high rankings for both branded and non-branded keywords, especially in high-volume, high-intent queries like "ai voice generator," "ai voice cloning," and "ai video translator." Their keyword portfolio is diversified, targeting both transactional and informational search intents, and they consistently hold top positions for core industry terms, which translates into significant clickstream traffic and brand visibility. In contrast, HeyGen (heygen.com) has a more focused but narrower keyword footprint, with 30,553 keywords, 378,152 monthly visits, and a traffic value of $469,111. HeyGen’s strategy is more concentrated on video translation and avatar-related queries, and while they achieve strong rankings for some high-intent keywords (e.g., "ai video translator"), their overall reach and traffic are considerably lower than ElevenLabs.

ElevenLabs (elevenlabs.io) demonstrates a dominant SEO presence in the AI voice and text-to-speech space, with a massive total keyword count of 95,557 and estimated monthly organic traffic exceeding 2.8 million, valued at nearly $2.46 million. Their keyword portfolio is broad and deep, targeting high-volume, high-intent terms such as "text to speech," "ai voice generator," "voice cloning," and a wide array of long-tail and branded queries. ElevenLabs consistently ranks in the top positions for both generic and branded keywords, often capturing featured snippets and leveraging both organic and paid placements for maximum visibility. In contrast, Amazon Polly (aws.amazon.com/polly) has a much smaller keyword footprint (12,227 keywords), with significantly lower traffic (67,281) and traffic value ($282,085). Polly’s rankings are generally lower (often outside the top 10), and while it covers many of the same core terms, its organic reach and click-through potential are much more limited.

OpenAI (openai.com) has a dominant SEO presence with 764,080 ranking keywords, driving an estimated 68.1M monthly organic visits and a traffic value of $25.2M. ElevenLabs (elevenlabs.io), while much smaller in scale, still commands a strong niche with 95,557 keywords, 2.8M monthly visits, and a $2.46M traffic value. OpenAI’s keyword portfolio is broad, covering both branded and high-volume generic AI terms, while ElevenLabs is highly focused on voice AI, text-to-speech, and related long-tail queries. Quantitatively, OpenAI’s average traffic per keyword is about 89, while ElevenLabs achieves about 29, indicating OpenAI’s broader reach and higher authority, but also that ElevenLabs is efficiently capturing valuable, targeted traffic in its vertical.