How AhnLab Captures $82.71K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

AhnLab, a pioneering cybersecurity firm founded in 1995, delivers comprehensive protection and innovative threat analysis for endpoints, networks, and critical services worldwide. AhnLab has successfully generated $82.71K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is AhnLab's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is ahnlab?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “ahnlab vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “ahnlab Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, AhnLab's top 1,000 organic keywords have been categorized into these intent types.

Notably, informational keywords are displayed using examples such as "google docs", "googledoc", "discord rat", "anonfiles", "chinaz", "supershell", "chedot", "what is daum.net", "office crack", "arechclient2", and they account for the largest share, contributing $15.51K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on AhnLab that generate the most organic traffic through content optimized for keyword intent:

AhnLab's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords, while originating from a niche cybersecurity context, embody the spirit of long-tail search queries that address specific user needs. Their strong organic performance—even if a couple of positions fall slightly outside the ideal top 10—is a testament to the high relevancy and targeted nature of the content, ensuring that searchers encounter detailed and reliable information.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. AhnLab ranks for 1445 organic keywords. One of the biggest contributors to AhnLab’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing the elements within a webpage—such as title tags, meta descriptions, headings, and URLs—to boost its ranking in search engine results. A clearly defined URL structure is an important aspect of this strategy because it immediately informs both users and search engines about the page’s content, helping to improve indexing and relevance.

AhnLab leverages a consistent URL format that organizes its content into meaningful subfolders. The site typically begins with a language or category segment (for example, “en”, “ko”, or “product”), followed by further identifiers that may include numerical IDs or specific keywords. This systematic approach not only reflects the website’s content hierarchy but also reinforces topical relevance, supporting both user navigation and search engine crawlability.

By employing both simple and nested URL formats, AhnLab ensures that its most important pages are easily accessible while still allowing for detailed content categorization. Simple URLs like https://ahnlab.com/en serve as clean entry points, whereas nested URLs such as https://ahnlab.com/en/86390 or https://ahnlab.com/en/product/transaction-security-center provide depth and specificity. This dual approach contributes significantly to the overall SEO strategy by balancing usability with technical optimization.

Examples of URL Structure:

ahnlab.com/[subfolder]

• https://ahnlab.com/en
• https://ahnlab.com/product
• https://ahnlab.com/ko

ahnlab.com/[subfolder]/[keyword]

• https://ahnlab.com/en/86390
• https://ahnlab.com/en/product/transaction-security-center
• https://ahnlab.com/v3clinic/v3lite

Conclusion

This report outlines how AhnLab captures $82.71K in monthly traffic value through a comprehensive SEO strategy that integrates keyword targeting, content optimization, and on-page SEO practices. The report details the company's use of search intent, robust content marketing, and a structured URL approach to drive significant traffic value.