How aiapply Captures $112.39K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

aiapply, a cutting-edge platform that leverages AI to automate job applications and generate customized cover letters, resumes, and follow-up emails, is redefining the job search process. aiapply has successfully generated $112.39K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is aiapply's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is aiapply?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “aiapply vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “aiapply Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, aiapply's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "aiapply", "ai apply", "ai job application", "resume builder", "ai job search", "apply ai", "job search ai", "ai resume builder", "ai apply for jobs", "job ai", and they account for the largest share, contributing $55.66K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on aiapply that generate the most organic traffic through content optimized for keyword intent:

aiapply's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these selected keywords is particularly effective in driving high traffic because they cater to very specific, long-tailed search intents. This approach not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves enhancements made directly on webpages to improve their visibility and ranking on search engine results. Key elements include title tags, meta descriptions, and a thoughtfully designed URL structure that communicates the content and purpose of the page, all contributing to a better user experience.

aiapply adopts a straightforward yet effective URL strategy that segments its content using subfolders. Pages like aiapply.co/resume-builder or aiapply.co/ai-resume-checker immediately clarify the service offered, providing clear signals to both users and search engines about the page topic and hierarchy.

By integrating both simple and nested structures—where additional layers such as aiapply.co/resume-builder/from-linkedin or aiapply.co/blog/structuring-your-resume-objective-for-a-career-change are used—aiapply enhances navigation and indexing. This alignment of URL architecture with content categorization is fundamental for ensuring smooth crawlability and user-friendly site navigation, thereby reinforcing the overall technical SEO strategy.

Examples of URL Structure:

aiapply/[subfolder]

• https://aiapply.co/resume-builder
• https://aiapply.co/ai-resume-checker
• https://aiapply.co/ai-cover-letter-generator

aiapply/[subfolder]/[keyword]

• https://aiapply.co/resume-builder/from-linkedin
• https://aiapply.co/blog/structuring-your-resume-objective-for-a-career-change
• https://aiapply.co/blog/how-to-send-a-message-to-a-hiring-manager

Conclusion

aiapply has implemented a comprehensive SEO and content marketing strategy that has successfully generated $112.39K in traffic cost value as of March, 2025. By leveraging a deep understanding of search intent, the platform effectively categorizes and targets a wide variety of keyword types ranging from informational to transactional. Its content optimization strategy, evidenced by the high-performing top pages, and effective ranking for 5715 organic keywords further bolster its online visibility. Additionally, its uniform URL structure supports enhanced navigation and crawlability, positioning aiapply as a leading resource for modern job seekers looking to integrate AI solutions into their career strategies.