How akamai Captures $1.10M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Akamai, a leader in cybersecurity, cloud computing, and content delivery, powers and protects online businesses worldwide with innovative technology solutions. akamai has successfully generated $1.10M in traffic cost value through its SEO strategies as of November, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is akamai's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is akamai?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “akamai vs. Competitors")
• Transactional: When someone is ready to buy, use, or download something (e.g., “akamai Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, akamai's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "akamai", "cdn", "linode", "twitter login", "akamai technologies", "linkedin login", "akamai careers", "hero forge", "cyberduck", "apple login", and they account for the largest share, contributing $426.42K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on akamai that generate the most organic traffic through content optimized for keyword intent:

akamai's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords focus on in-demand technical topics that are highly specific to networking and digital infrastructure. The dhcp page delivers rich information on the Dynamic Host Configuration Protocol, attracting network administrators and IT professionals. The earnin customer story resonates with users interested in innovative fintech solutions, while the buffering guide addresses common issues in streaming and online content delivery. The cdn meaning page clarifies a frequently misunderstood concept, and the ddns content demystifies dynamic DNS for users looking for flexible network solutions. This structured approach not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Akamai ranks for 16445 organic keywords. One of the biggest contributors to Akamai’s organic success is their ability to target high-value, non-branded keywords with strong search intent that resonate with users seeking clear, technical definitions and explanations.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making targeted improvements within a webpage—such as optimizing title tags, meta descriptions, headers, and URLs—to enhance its visibility and ranking on search engine results. A critical component of this strategy is developing a clear and logical URL structure that immediately communicates the page’s content to both users and search engines.

Akamai demonstrates an effective approach by organizing its URLs into distinguishable segments. The site features simple structured URLs, where a single subfolder (for example, careers) encapsulates general content areas, and nested structures that further break down topics with specific keywords. This division into subfolders and keywords helps articulate the hierarchy and relevance of the content, reinforcing the company’s overall SEO strategy.

This uniform URL architecture not only aids search engines in efficiently crawling and indexing the content but also enhances user experience by providing intuitive navigation. By combining simple URLs like akamai/careers with nested URLs such as akamai/glossary/what-is-a-cdn, Akamai ensures that their high-traffic keywords are both clearly presented and easily accessible, thereby supporting better visibility in search results.

Examples of URL Structure:

akamai/[subfolder]

• https://akamai/careers
• https://akamai/products
• https://akamai/solutions

akamai/[subfolder]/[keyword]

• https://akamai/glossary/what-is-a-cdn
• https://akamai/products/app-and-api-protector
• https://akamai/glossary/what-is-ddos

Conclusion

This report provides an in-depth look at how akamai captures $1.10M in monthly traffic value through a well-orchestrated marketing strategy that encompasses detailed keyword targeting, content optimization, and on-page SEO improvements. The keyword strategy leverages a deep understanding of search intent and categorizes keywords into informational, navigational, commercial investigational, and transactional types, with navigational keywords contributing the largest share. Content optimization is achieved by developing long-form, technically detailed guides that answer the specific needs of its audience, as highlighted by the top organic pages driving significant traffic. Additionally, akamai targets high-quality traffic by ranking for a vast array of non-branded, high-value keywords, further demonstrated by its Technical Glossary Terms cluster. The on-page SEO strategy is underpinned by a uniform URL structure which enhances both user experience and search engine crawling. Collectively, these measures reinforce akamai’s positioning as a leader in its industry and illustrate the intricate connections between keyword strategy, content development, and technical SEO in achieving measurable online success.