How Answerthepublic Captures $386.35K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

AnswerThePublic is a search listening tool that harnesses autocomplete data to unearth untapped consumer insights, fueling creative content and digital marketing strategies for businesses. answerthepublic has successfully generated $386.35K in traffic cost value through its SEO strategies as of January, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is answerthepublic's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is answerthepublic?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template")
• Commercial: When someone is comparing options (e.g., “answerthepublic vs. Competitors")
• Transactional: When someone is ready to buy, use, or download something (e.g., “answerthepublic Pricing")

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, answerthepublic's top 1,000 organic keywords have been categorized into these intent types.

In January, 2025, answerthepublic generated a traffic cost value of $386.35K. A closer analysis of their top 1,000 organic keywords shows the following distribution: - Informational: 26.19% - Navigational: 40.61% - Commercial Investigational: 23.15% - Transactional: 10.05% Notably, informational keywords are displayed using examples such as "answer the public", "answerthepublic", "ask the public", "ask the people", "ubersuggest", "answer public", "what people ask", "what are people searching for on google", "ask people", and "what is answer the public". They account for the largest share, contributing $432.00K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on answerthepublic that generate the most organic traffic through content optimized for keyword intent:

answerthepublic’s SEO success is rooted in a traditional content marketing strategy, where long–form guides rank for a wide range of keywords. By strategically optimizing content for both high–traffic branded terms and highly specific, non–branded queries, the platform ensures that searchers find exactly what they’re looking for while maintaining strong organic performance.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing elements on your website to improve search engine visibility, and one of the key aspects is ensuring that your URL structures are clear and meaningful. Good URL structure not only aids in the efficient distribution of link equity but also reinforces the relevancy of your content to both users and search engines.

answerthepublic utilizes a uniform and intuitive URL format that is divided into simple and nested structures. At the top level, single subfolder paths like '/es' or '/pricing' immediately communicate the nature of the page, whether it is language-specific or outlines a specific service or information category. This logical segmentation reflects a disciplined approach to information architecture that enhances the website's overall SEO strategy.

The nested URL structure, seen in examples like '/users/sign_in' or our adjusted '/research/reddit', adds another layer of context by pairing a primary category with a targeted keyword. This hierarchy not only streamlines navigation for visitors but also helps search engines quickly determine the content and relevance of each page, reinforcing answerthepublic’s commitment to a technically sound and user-friendly SEO strategy.

Examples of URL Structure:

answerthepublic.com/[subfolder]

• https://answerthepublic.com/es
• https://answerthepublic.com/pricing
• https://answerthepublic.com/users

answerthepublic.com/[subfolder]/[keyword]

• https://answerthepublic.com/users/sign_in
• https://answerthepublic.com/pages/features
• https://answerthepublic.com/research/reddit

Conclusion

This report integrated several key aspects of answerthepublic’s digital marketing strategy. It detailed how the company captured $386.35K in monthly traffic value by leveraging comprehensive SEO strategies that focus on understanding search intent, content optimization, and targeted keyword strategies. The report highlighted a diverse set of organic keywords categorized by search intent and provided detailed examples of top-performing keywords and pages. It also included a detailed breakdown of the uniform URL structure used in their on-page SEO strategy. Overall, answerthepublic’s approach effectively balances brand queries with non-branded, long-tail keywords to drive high-quality traffic and maintain strong search engine visibility.