How apify Captures $367.15K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Apify is a cloud platform that revolutionizes web scraping, browser automation, and data extraction with over 4,000 ready-made tools and customizable solutions designed for effortless automation and integration. apify has successfully generated $367.15K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is apify's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is apify?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “apify vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “apify Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, apify's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "apify", "torrent downloader", "twitter scraper", "editthiscookie", "pinterest video downloader", "proxyman", "craiyon ai", "vk video downloader", "youtube thumbnail downloader", "streamable downloader", and they account for the largest share, contributing $120.14K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on apify that generate the most organic traffic through content optimized for keyword intent:

apify's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords demonstrate the power of addressing specific queries. For instance, "switchyomega" attracts a vast audience looking for browser tool guidance through detailed documentation, generating significant traffic. "Is web scraping legal" resonates as an informational query that addresses current legal and ethical concerns in technology. "Scraping bee" benefits from product review interest and technical evaluations, driving quality visitors. "How to find api endpoints of a website" meets the needs of developers and tech enthusiasts seeking practical, hands-on advice. Finally, "sherlock username search" caters to niche query requirements that deliver precise solutions. This combination of technical how-to searches and topical inquiries has proven highly effective in attracting high volumes of engaged organic traffic.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—the words and phrases that draw potential visitors from search engine results pages—the higher your online visibility. apify ranks for 28074 organic keywords. One of the biggest contributors to apify’s organic success is their ability to consistently rank for high-value, non-branded keywords that address strong search intent and deliver quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual web pages to improve rankings and earn more relevant traffic in search engines. This includes careful consideration of title tags, meta descriptions, and most importantly, well-structured URLs that signal the content and purpose of each page. A consistent and easily decipherable URL structure is essential for effective keyword placement and streamlined navigation.

Apify follows a clear and methodical URL structure that utilizes subfolders to delineate between various sections of the site. In the simple structure, routes like apify/pricing or apify/store serve as straightforward identifiers for each page's main purpose. The nested structure further refines this by appending a keyword to the subfolder, as seen in examples such as apify/epctex/torrent-downloader, which provides a more targeted context that enhances both user understanding and search engine indexing.

This uniform URL strategy not only improves the overall user experience by making it easier for visitors to predict what a page is about, but it also aids search engines in efficiently crawling and comprehending the site's hierarchy. By clearly segmenting content through both simple and nested structures, Apify strengthens its technical SEO foundation, ensuring that each page is positioned to rank for its relevant keywords while remaining accessible and informative.

Examples of URL Structure:

apify/[subfolder]

• https://apify.com/pricing
• https://apify.com/store
• https://apify.com/proxy

apify/[subfolder]/[keyword]

• https://apify.com/epctex/torrent-downloader
• https://apify.com/quacker/twitter-scraper
• https://apify.com/apify/instagram-scraper

Conclusion

This report outlines how apify captures $367.15K in monthly traffic value through a comprehensive and strategic use of SEO techniques. Central to their success is a deep understanding of search intent, which informs their keyword strategy by categorizing queries into informational, navigational, commercial investigational, and transactional types. Their optimally structured content targets specific keywords, as evidenced by high-performing pages that address detailed user needs such as browser tool guidance, legal queries on web scraping, and technical how-to searches. The report also details apify’s ability to rank for over 28,000 organic keywords by focusing on high-value, non-branded terms that drive quality traffic. Additionally, an in-depth look at their on-page SEO strategy demonstrates a commitment to a uniform URL structure, which enhances both the user experience and search engine indexing. Overall, apify’s methodology combines keyword targeting, content optimization, and a structured URL approach to secure high search rankings and attract engaged organic traffic, reinforcing their authority in web scraping and data extraction.