How Appsflyer Captures $1.09M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

AppsFlyer is a cutting-edge mobile attribution and marketing analytics platform that empowers companies globally to make informed product and marketing decisions while ensuring customer privacy. appsflyer has successfully generated $1.09M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is appsflyer’s deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is appsflyer?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “appsflyer vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “appsflyer Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: - Informational: When someone is looking to learn more (e.g., “What is appsflyer?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “appsflyer vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “appsflyer Pricing”).

Appsflyer's top 1,000 organic keywords breakdown by intent: Informational (51.82%), Navigational (24.77%), Commercial Investigational (19.66%), and Transactional (3.75%).

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on appsflyer that generate the most organic traffic through content optimized for keyword intent:

Appsflyer's success in SEO is driven by targeting long-tailed, non-branded search queries that meet precise user needs. Each selected keyword demonstrates strong performance indicators with high traffic and favorable search positions, making them critical to capturing relevant user interest.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing various elements within a webpage to better communicate its content and structure to search engines. An effective URL structure is a key component in this process, as it not only aids in clear content categorization but also enhances user experience by indicating the page’s focus at a glance.

Appsflyer follows a clear and logical URL format that leverages subfolders and keywords to outline the website’s content hierarchy. For example, a URL formatted as appsflyer/[subfolder]/[keyword] instantly signals the thematic area (such as a glossary term or a customer case study) while reinforcing context and relevance, which is crucial for effective SEO.

This uniform and organized URL structure simplifies navigation for users and improves search engine crawlability. By clearly delineating content categories and subsequent keywords, Appsflyer not only makes the site more accessible but also bolsters its technical SEO strategy, ensuring that both visitors and algorithms immediately understand the purpose and context of each page.

Examples of URL Structure:

appsflyer/[subfolder]

• https://www.appsflyer.com/pricing

appsflyer/[subfolder]/[keyword]

• https://www.appsflyer.com/glossary/ltv
• https://www.appsflyer.com/customers/fetch-rewards
• https://www.appsflyer.com/products/customer-experience-deep-linking

Conclusion

This report detailed AppsFlyer’s successful marketing strategy that captures $1.09M in traffic cost value monthly through a combination of advanced SEO practices. The approach is rooted in a deep understanding of search intent, which drives their keyword strategy by categorizing and targeting informational, navigational, commercial investigational, and transactional search queries. The report highlighted the importance of content optimization, showcasing top-performing pages that attract significant organic traffic, and emphasized the value of ranking for non-branded, long-tail keywords. Additionally, the report discussed AppsFlyer’s systematic on-page SEO strategy that includes a uniform and logical URL structure to enhance both user experience and search engine crawlability. Overall, AppsFlyer’s integrated approach effectively captures quality traffic by aligning targeted keywords with user intent and maintaining a technically sound website infrastructure.