How Basedash Captures $41.36K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ April 2, 2025
basedash is a next-gen business intelligence platform that enables teams to effortlessly explore databases and create interactive, natural language-powered dashboards for streamlined data visualization and analytics. basedash has successfully generated $41.36K in traffic cost value through its SEO strategies as of January, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is basedash's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is basedash?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “basedash vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “basedash Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, basedash's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 71.59% | javascript double question mark, javascript integer division, typescript recursive type |
| Navigational | 14.21% | supabase, mysql not equal, yc |
| Commercial | 9.47% | supabase, prisma squash migrations, html table no border |
| Transactional | 4.74% | no overload matches this call, cannot use import statement outside a module, mysql drop table if exists |
Notably, navigational keywords are displayed using examples such as "supabase", "mysql not equal", "yc", "mysql workbench", "basedash", "prisma reset database", "git remove file from commit", "invalidatequeries", "react query", "expo react native", and they account for the largest share, contributing $15.33K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on basedash that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.basedash.com/blog/how-to-divide-two-columns-in-sql | sql divide | 7 | 672 | 31 | $4 |
| https://www.basedash.com/blog/enums-in-mysql | mysql enum | 9 | 349 | 31 | $53 |
| https://www.basedash.com/blog/what-are-crud-operations-in-a-rest-api | crud api | 10 | 530 | 15 | $630 |
| https://www.basedash.com/blog/update-with-join-in-mysql | mysql update with join | 9 | 320 | 13 | $204 |
| https://www.basedash.com/blog/a-simpler-way-to-make-flowcharts-in-notion-and-github | notion flowchart | 10 | 210 | 12 | $79 |
basedash's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords cater to highly specific user intents while commanding top positions, thereby ensuring that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from search engine results—the higher your online visibility. basedash ranks for 21031 organic keywords. One of the biggest contributors to basedash’s organic success is its ability to target high-value, non-branded keywords that satisfy strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| javascript double question mark | 1 | 1,300 | 402 |
| javascript integer division | 2 | 450 | 214 |
| js format number with commas | 2 | 480 | 83 |
| square in javascript | 2 | 244 | 59 |
| javascript round | 9 | 1,313 | 39 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO (also known as on-site SEO) involves meticulously optimizing every element within a webpage to boost its visibility on search engine results pages. A uniform and well-structured URL is vital in this task because it immediately communicates the content’s purpose to both users and search engines. This clarity is achieved by using designated subfolders to categorize pages and appending clear, descriptive keywords where needed, which further enhances the topical relevance of the content.
Basedash follows a clear and structured URL strategy that leverages two distinct patterns. The simple structure—formatted as basedash/[subfolder]—is used for category hubs such as the blog or documentation pages, allowing visitors to quickly understand the broader subject area. For more specific content, a nested structure—formatted as basedash/[subfolder]/[keyword]—provides an added layer of detail by including a descriptive keyword that signals the article or resource’s focus. This method not only helps search engines index the content correctly but also improves the overall navigation experience for users.
By maintaining a consistent URL hierarchy, basedash enhances both crawlability and user experience while reinforcing its content taxonomy. The simple and nested URL formats work together to provide a clean, organized site architecture that aids in contextualizing the content, building topical authority, and supporting long-term SEO efforts.
Examples of URL Structure:
basedash/[subfolder]
- https://basedash/blog
- https://basedash/docs
- https://basedash/about
basedash/[subfolder]/[keyword]
- https://basedash/blog/overview-the-double-question-mark-in-javascript
- https://basedash/blog/how-supabase-became-this-generations-database
- https://basedash/blog/not-equal-in-mysql
Conclusion
This report details how basedash captures $41.36K in monthly traffic value through a comprehensive SEO strategy focused on keyword targeting, content optimization, and on-page SEO improvements. It highlights the importance of understanding search intent, showcases a breakdown of organic keywords by intent, provides examples of high-performing content pages, and emphasizes a uniform URL structure that enhances crawlability and user experience.