How cargo Captures $466.88K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Cargo is a specialized site builder that empowers creative professionals to design fully customizable online portfolios to showcase their work and secure new opportunities. cargo has successfully generated $466.88K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is cargo's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is cargo?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “cargo vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “cargo Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, cargo's top 1,000 organic keywords have been categorized into these intent types.

Notably, commercial are displayed using examples such as "cargo", "cargo collective", "cargocollective", "moma", "cargo templates", "cargo 3", "this is the kit", "cargo 2", "cargo collective templates", "cargo websites", and they account for the largest share, contributing $181.12K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

cargo’s content strategy benefits from targeting specific, intent-rich queries. The keyword “in it together” and “bunker near me” are prime examples of long-tail phrases that bring highly qualified traffic by addressing users’ detailed search needs, while “ram2” and “zoomorphs” reflect niche interests. Additionally, “dimitri rybaltchenko” demonstrates a focused search for creative content, showing that users are actively seeking specialized work. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

cargo’s approach centers on targeting specialized search queries to drive quality traffic, balancing niche interests with broader keyword strategies to maximize organic reach and user engagement.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO encompasses all the optimizations made directly on a webpage to boost its ranking on search engines. Core elements such as title tags, meta descriptions, header tags, internal linking, and especially the URL structure play a vital role in communicating the page’s purpose to both users and search engines. A consistent URL structure not only brings clarity but also signals relevance and hierarchy of information, which is fundamental in driving organic traffic.

Cargo follows a well-defined URL format that leverages both simple and nested structures to distinctly organize content. The simple URL structure uses a single subfolder (e.g., cargo/login, cargo/templates, cargo/students) that clearly segments functional areas of the site, making navigation intuitive. In instances where more depth is required to highlight specific content or keywords, a nested approach is used, forming URLs such as cargo/community/all where the additional level refines the topic or category.

This hierarchical URL structure is an essential element of Cargo’s overall SEO strategy. By clearly distinguishing between broad categories and specific content, the structure aids search engines in understanding page relevance and context, thereby enhancing crawl efficiency and indexability. Moreover, such clarity improves user experience by making navigation more straightforward, ultimately contributing to higher engagement and better search rankings.

Examples of URL Structure:

cargo/[subfolder]

• https://cargo/login
• https://cargo/templates
• https://cargo/students

cargo/[subfolder]/[keyword]

• https://cargo/community/all
• https://cargo/blog/design
• https://cargo/portfolio/artwork

Conclusion

This report details how cargo has successfully generated a monthly traffic cost value of $466.88K by implementing a comprehensive SEO strategy. Key elements of their strategy include a deep understanding of search intent, meticulous content optimization that aligns with user queries, and targeted keyword strategies that drive high-quality traffic. The report also explores cargo's effective use of a uniform URL structure as part of their on-page SEO efforts, along with detailed analysis of keyword clusters—especially those relevant to creative portfolios. Through a combination of keyword targeting, engaging content, and systematic on-page optimizations, cargo has established a strong online presence that continuously attracts and retains highly engaged visitors.