How Chatgpt Captures $10.22M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

ChatGPT is an innovative AI-powered conversational platform that effortlessly delivers accurate answers, creative inspiration, and productivity insights to users worldwide. chatgpt has successfully generated $10.22M in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is chatgpt's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is chatgpt?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: Commercial Investigational: When someone is comparing options (e.g., “chatgpt vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “chatgpt Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, chatgpt's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "chatgpt", "chatgpt login", "chat", "gpt chat", "chatgpt free", "chat gpt free", "chatgpt.com", "chatgpt online", "chat gpt 3.5", "chat gpt online", and they account for the largest share, contributing $9.56M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on chatgpt that generate the most organic traffic through content optimized for keyword intent:

chatgpt’s ability to rank these pages stems from targeting specific user needs with long-tail keyword phrases. For instance, the “chat gpt cover letter” page caters to job seekers looking for tailored cover letter solutions using AI, while “bypassgpt” addresses technical queries related to AI detection methods. “Math gpt” and “differential equation solver” serve students or professionals needing assistance with complex mathematical problems, and “quote finder” offers a specialized tool for locating inspirational or research quotes.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO encompasses a range of techniques used to optimize individual web pages for higher search rankings and improved user experience. By refining title tags, meta descriptions, headings, and notably the URL structures, websites ensure that both users and search engines quickly grasp the content and purpose of each page.

Chatgpt leverages a clear and strategic URL format to boost its SEO performance. The site employs simple paths that serve as direct gateways to key sections (such as authentication, search, or general content overview) while also using a nested structure under specific subfolders—most notably “g”—to incorporate targeted keywords. This method provides immediate context and enhances the relevancy of each page for its intended audience and search engines alike.

The dual approach of integrating both simple and nested URL structures plays a pivotal role in effective technical SEO. Simple URLs like chatgpt.com/auth or chatgpt.com/search offer ease of navigation, whereas nested paths such as chatgpt.com/g/[keyword] facilitate deeper content categorization and keyword emphasis. Overall, this balanced structure improves user interaction, eases site indexing, and reinforces the site’s authority in a competitive digital landscape.

Examples of URL Structure:

chatgpt.com/[subfolder]

• https://chatgpt.com/auth
• https://chatgpt.com/search
• https://chatgpt.com/gpts

chatgpt.com/[subfolder]/[keyword]

• https://chatgpt.com/g/g-F00faAwkE-open-a-i-gpt-3-5
• https://chatgpt.com/g/g-pmuQfob8d-image-generator
• https://chatgpt.com/g/g-cJtHaGnyo-presentation-and-slides-gpt-powerpoints-pdfs

Conclusion

The report details how chatgpt achieves remarkable SEO success, generating $10.22M in monthly traffic cost value. It outlines the comprehensive strategies used, including a deep understanding of search intent across four key categories—informational, navigational, commercial investigational, and transactional—as reflected in their top organic keywords. The content optimization strategy focuses on creating pages that match user intent, as seen in the top five organic traffic-generating pages. Additionally, targeting high-quality organic keywords, particularly within a GPT-focused cluster, further emphasizes their robust SEO performance. Finally, the on-page SEO strategy leverages both simple and nested URL structures to improve site navigation, user experience, and search engine indexing.