How creatrip Captures $248.02K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Creatrip is a dynamic travel platform that blends locals' insights on Korea's food, culture, and travel experiences with exclusive discounts on flights, hotels, and more, making exploring the country both enriching and affordable. In February 2025, creatrip generated a traffic cost value of $248.02K through a mix of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is creatrip's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is creatrip?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “creatrip vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “creatrip Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, creatrip's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 42.56% | convenience store in korea, olive young, korean curse words |
| Navigational | 12.60% | creatrip, oliveyoung, satoori |
| Commercial | 36.26% | color of you seoul, chingu mobile, korean souvenirs |
| Transactional | 8.58% | korean shoe brands, what to buy in korea, best things to buy in korea |
Notably, commercial keywords are displayed using examples such as "color of you seoul", "chingu mobile", "korean souvenirs", "cocory color", "korean urban legends", "korean head spa", "hongdae shopping", "hongdae seoul", "soonsiki hongdae", "greedy scent seoul", and they account for the largest share, contributing $4.07K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on creatrip that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://creatrip.com/en/blog/12607 | incheon airport terminal 1 | 1 | 390 | 178 | $382 |
| https://creatrip.com/en/blog/5053 | incheon terminal 2 | 1 | 210 | 111 | $190 |
| https://creatrip.com/en/blog/6763 | common korean last names | 6 | 2,400 | 99 | $1 |
| https://creatrip.com/en/blog/8543 | korean birth flower | 1 | 480 | 89 | $63 |
| https://creatrip.com/en/blog/3561 | things to do in hongdae | 4 | 390 | 58 | $45 |
creatrip's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these keywords addresses very specific user queries, driving high-intent traffic and ensuring users find content closely matching their needs.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. creatrip ranks for 45226 organic keywords. One of the biggest contributors to creatrip’s organic success is their ability to rank for high-value queries with strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| common korean last names | 6 | 2,400 | 99 |
| korean last names | 14 | 16,370 | 90 |
| most common korean last names | 4 | 1,000 | 67 |
| korean names generator | 7 | 350 | 20 |
| random korean name generator | 8 | 210 | 18 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves optimizing various elements within a webpage, including URLs, title tags, meta descriptions, headers, and content, to improve rankings on search engine results pages. A key element of this strategy is crafting a clean and logical URL structure that clearly communicates the subject and context of each page. This not only helps search engines understand and index content more effectively but also enhances user navigation and overall website experience.
Creatrip demonstrates a well-organized URL strategy by incorporating a hierarchical structure that begins with a language or region indicator as a subfolder (for example, "en" or "es"), followed by specific sections such as blog, news, or spot. By keeping these components distinct, the site signals the main content category and further refines it with targeted keywords or identifiers. This structured approach reinforces the site’s topical relevance and aids in the efficient distribution of link equity across pages.
The uniform URL format employed by creatrip simplifies both user navigation and search engine crawling, ensuring that the purpose and content of each page are immediately clear. By consistently applying a simple structure for basic landing pages and a nested structure for more focused content, creatrip enhances its technical SEO and supports effective content strategy. This methodical organization ultimately contributes to improved visibility and ranking performance across competitive search queries.
Examples of URL Structure:
creatrip/[subfolder]
- https://creatrip/en
- https://creatrip/es
- https://creatrip/vi
creatrip/[subfolder]/[keyword]
- https://creatrip/en/blog/8148
- https://creatrip/en/news/8220
- https://creatrip/en/spot/13899
Conclusion
This report outlines creatrip's successful marketing strategy that generated $248.02K in monthly traffic value as of February, 2025. The analysis covers keyword strategy, content optimization for specific user queries, targeted long-tail keyword clusters, and an efficient on-page SEO approach that together reinforce creatrip's position as a leading travel platform blending local insights with technology.