How Crisp Captures $370.15K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Crisp is a leading business messaging platform that transforms customer support by seamlessly integrating live chat, AI-powered chatbots, and multi-channel communication tools into one flexible and innovative solution. Crisp has successfully generated $370.15K in traffic cost value through its SEO strategies as of January, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Crisp's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is Crisp?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “Crisp vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “Crisp Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Crisp's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "Crisp", "chat", "ai chat", "chat ai", "Crisp login", "zoho crm", "pipedrive", "Crisp live chat", "reedsy", and "chatbox", and they account for the largest share, contributing $82.71K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Crisp that generate the most organic traffic through content optimized for keyword intent:

Crisp’s SEO success is rooted in a traditional content marketing strategy, where in‐depth guides and targeted landing pages address very specific user needs. By producing high‐quality, long‐form content for select keywords – even if few meet every strict requirement – Crisp ensures that searchers find exactly what they are looking for, ultimately boosting both rankings and user engagement.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. Crisp ranks for 7946 organic keywords. One of the biggest contributors to Crisp’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizations within a webpage to improve its rankings on search engine results pages. It requires a nuanced approach including title tags, meta descriptions, headings, and especially URL structures that clearly communicate the purpose of each page.

Crisp follows a clear and structured URL format by leveraging language-specific subfolders to segment its content. This organized approach allows both users and search engines to immediately grasp the page’s focus and the overall hierarchy of the website.

By employing a uniform URL strategy—with simple paths following the crisp/[subfolder] format and more targeted pages utilizing the crisp/[subfolder]/[keyword] pattern—Crisp not only simplifies site navigation but also enhances crawlability and indexing. This robust URL architecture is a key component of its overall technical SEO strategy.

Examples of URL Structure:

crisp/[subfolder]

• https://crisp.chat/en
• https://crisp.chat/es
• https://crisp.chat/pt

crisp/[subfolder]/[keyword]

• https://crisp.chat/en/chatbot
• https://crisp.chat/en/pricing
• https://crisp.chat/en/apps

Conclusion

This report details how Crisp has captured a monthly traffic cost value of $370.15K through a multifaceted SEO strategy. The report covers Crisp's deep understanding of search intent in its keyword strategy, illustrating the breakdown of organic keyword types and showcasing the high traffic contributions of navigational keywords. Additionally, the report highlights Crisp's emphasis on content optimization tailored to user intent, supported by a detailed performance overview of key landing pages. The targeting of high-quality, non-branded keywords that drive significant organic traffic is also discussed, featuring a dedicated section on a chatbot keyword cluster. Finally, Crisp's effective on-page SEO strategy is showcased through its uniform URL structure, which enhances both user experience and search engine crawlability.