How daum Captures $411.27K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Daum, one of Korea's foremost digital media platforms, delivers a seamless blend of real-time news, personalized email services, and diverse multimedia experiences. daum has successfully generated $411.27K in traffic cost value through its SEO strategies as of November, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is daum's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is daum?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “daum vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “daum Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, daum's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "potplayer", "daum", "potplayer download", "daum potplayer", "daum mail", "hanmail", "daum cafe", "potplayer free download", "daum news", "daum korea", and they account for the largest share, contributing $103.70K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on daum that generate the most organic traffic through content optimized for keyword intent:

daum's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords are deliberately long-tailed and non-branded to mirror specific user queries in English. Their specificity not only attracts highly targeted traffic but also encourages engagement and conversion, further driving the overall organic performance.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. daum ranks for 784 organic keywords. One of the major contributors to daum’s digital success is its ability to capture high-value, non-branded search terms that resonate with an engaged audience.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making direct improvements to your website’s pages — from title tags to content and URL structures — to help search engines understand and rank your content more effectively. This means that every element on the page, including the URL, plays a significant role in communicating its relevance and value to both users and search engines.

Daum leverages a clearly defined URL structure that uses distinct subdomains or subfolders to denote specific content areas. Whether users are navigating to the entertainment platform, email service, or news section, the URL consistently follows a pattern that highlights the purpose of each page. This cohesive structure not only reinforces the brand identity but also aids search engines in identifying the context and hierarchy of the site’s content.

Such a uniform URL structure, with both simple and nested configurations, enhances website usability and streamlines crawlability for search engines. By employing a straightforward format of daum.net/[subfolder] for general sections and daum.net/[subfolder]/[keyword] for more detailed topics, Daum ensures that users can easily parse the available information, thereby boosting both the site’s technical SEO and overall user experience.

Examples of URL Structure:

daum.net/[subfolder]

• https://daum.net/potplayer
• https://daum.net/mail
• https://daum.net/news

daum.net/[subfolder]/[keyword]

• https://daum.net/alldic/grammar_checker
• https://daum.net/dic/index
• https://daum.net/v/WkF2gEphdr

Conclusion

This report details how daum has captured a monthly traffic value of $411.27K through a robust SEO strategy. By leveraging an in-depth understanding of search intent, daum effectively categorizes its top organic keywords into informational, navigational, commercial investigational, and transactional groups. A significant portion of the traffic cost is driven by navigational keywords. Additionally, daum’s success is bolstered by content optimization strategies that create user-focused, long-form guides and targeted keyword clusters, particularly in entertainment and gaming trends. Finally, a uniform URL structure further streamlines on-page SEO efforts, improving both website usability and search engine crawlability.