How DocSend Captures $119.33K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

DocSend is a secure document sharing and analytics platform that empowers businesses to protect sensitive files while gaining insights into viewer engagement. As of February 2025, DocSend has successfully generated $119.33K in traffic cost value through its SEO strategies, driven by keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is DocSend's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is DocSend?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “DocSend vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “DocSend Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, DocSend's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords—including examples such as "dropbox", "docsend", "dropbox login", "dropbox.com login", "docsend login", "dropbox download", "download from docsend", "download docsend", "dropbox docsend download", and "doc tracking"—account for the largest share of 30.96%, contributing $56.33K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on DocSend that generate the most organic traffic through content optimized for keyword intent:

DocSend's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these keywords targets a specific user need, ensuring that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page—the better. DocSend ranks for 5821 organic keywords, and one of the biggest contributors to their organic success is capturing valuable search intent through actionable, how-to queries.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual webpages to improve visibility and ranking on search engine results pages by fine-tuning elements such as title tags, meta descriptions, and the very structure of URLs. A well-structured URL serves as a direct indicator to both search engines and users regarding the content and purpose of a page, making it a key factor in driving organic traffic.

DocSend follows a clear, segmented URL format that helps in delineating different sections of its site. By organizing its content into specific subfolders such as pricing, integrations, and blog categories, the site ensures that users immediately recognize the topic and focus of each page. This segmented approach not only reinforces content relevance but also sets a strong foundation for both user navigation and search engine indexing.

The use of a uniform URL structure, separating simple formats (docsend/[subfolder]) from nested ones (docsend/[subfolder]/[keyword]), plays a vital role in DocSend’s overall SEO strategy. This hierarchical organization aids in keyword emphasis and content categorization while enhancing crawlability and overall site authority—factors that are essential in maintaining a competitive edge in search rankings.

Examples of URL Structure:

docsend/[subfolder]

• https://www.docsend.com/pricing
• https://www.docsend.com/integrations
• https://www.docsend.com/terms-of-service

docsend/[subfolder]/[keyword]

• https://www.docsend.com/features/analytics
• https://www.docsend.com/integrations/dropbox
• https://www.docsend.com/blog/startup-executive-summary

Conclusion

This report outlines DocSend’s successful SEO-driven strategy that has generated $119.33K in traffic cost value as of February 2025. Key aspects include a deep understanding of search intent, detailed keyword categorization, content optimization aligned with user intent, and a robust on-page SEO approach using a uniform URL structure.