How Dr. Lanna Aesthetics Captures $74.39K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Dr. Lanna Aesthetics, led by board-certified surgeon Dr. Lanna Cheuck, seamlessly blends expert beauty enhancement with innovative educational and surgical experiences. doctorlanna has successfully generated $74.39K in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is doctorlanna's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is doctorlanna?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “doctorlanna vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “doctorlanna Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, doctorlanna's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 43.52% | dimples, too much cheek filler, anterior cheek filler |
| Navigational | 5.41% | face medical supply, old bridge new jersey, old bridge nj |
| Commercial | 31.85% | dr lanna aesthetics, how to make filler dissolve faster naturally, bad cheek fillers |
| Transactional | 19.21% | jaw filler men, cheek filler swelling day after, cheek filler marking |
Notably, transactional are displayed using examples such as "jaw filler men", "cheek filler swelling day after", "cheek filler marking", "midcheek groove", "cheek filler for under eye bags", "dimple filler", "mid cheek groove filler", "under eye and cheek filler", "how many syringes for cheek filler", "cheek filler men", and they account for the largest share, contributing $1.67K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Here are the top five pages on doctorlanna that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://doctorlanna.com/how-long-dermal-fillers-for-the-eyes-last/ | how long do under eye fillers last | 3 | 533 | 7 | $14 |
| https://doctorlanna.com/cheek-fillers-gone-wrong-what-are-the-signs/ | face fillers gone wrong | 4 | 1,600 | 4 | $1 |
| https://doctorlanna.com/dermal-fillers-how-long-do-it-take-to-settle-into-your-chin-area/ | how long does it take fillers to settle | 4 | 1,600 | 4 | $0 |
| https://doctorlanna.com/how-dermal-fillers-can-change-the-jawline-in-men/ | jaw filler before and after men | 6 | 320 | 2 | $10 |
| https://doctorlanna.com/is-it-normal-for-cheek-fillers-to-feel-hard/ | does cheek filler hurt | 9 | 170 | 1 | $0 |
doctorlanna's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| 1ml cheek filler before and after | 8 | 4,400 | 86 |
| too much cheek filler | 2 | 1,000 | 35 |
| celebrity cheek filler before and after | 2 | 590 | 11 |
| cheek filler dissolved before and after | 2 | 90 | 11 |
| high cheekbone cheek fillers gone wrong | 1 | 320 | 22 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves fine-tuning elements directly on your web pages to boost rankings and drive organic traffic. This includes optimizing title tags, meta descriptions, headers, and especially the URL structure to ensure that both users and search engines can easily interpret the page content.
Doctorlanna employs a clear, hierarchical URL strategy that enhances its overall SEO efforts. Pages are crafted to either follow a simple structure, where a single subfolder immediately tells visitors what the page is about, or a nested structure that couples a primary category with a specific keyword. This method helps in clearly categorizing content and reinforces topical authority through meaningful URL paths.
By using a consistent URL format – such as doctorlanna/[subfolder] for broad topics and doctorlanna/[subfolder]/[keyword] for specific issues – the website improves usability and crawlability. This structured approach not only streamlines navigation for visitors but also signals to search engines the relevance and context of each page, directly supporting doctorlanna’s technical SEO and content strategy.
Examples of URL Structure:
doctorlanna/[subfolder]
- https://doctorlanna.com/how-dermal-fillers-can-change-the-jawline-in-men
- https://doctorlanna.com/dermal-fillers-how-to-dissolve-naturally
- https://doctorlanna.com/cheek-dimple-filler
doctorlanna/[subfolder]/[keyword]
- https://doctorlanna.com/providers/face-med-store
- https://doctorlanna.com/services/morpheus8
- https://doctorlanna.com/services/forma-facial
Conclusion
This report details how Dr. Lanna Aesthetics has achieved significant SEO success, capturing $74.39K in monthly traffic value through strategic SEO initiatives. Key elements include an in-depth keyword strategy that targets diverse search intents, content optimization tailored to user intent, and a robust on-page SEO approach featuring a consistent URL structure. The report highlights the impact of well-organized keyword clusters—such as the Cheek Filler cluster—as well as detailed performance metrics from top organic pages. Overall, the integrated strategy positions Dr. Lanna Aesthetics as a trusted and authoritative resource in the field of aesthetics, continuing to drive high-quality, organic traffic to its website.