How eero Captures $901.24K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Eero is a pioneering home WiFi provider that leverages its patented TrueMesh technology to deliver seamless, secure connectivity for all your devices. Eero has successfully generated $901.24K in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is eero's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is eero?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “eero vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “eero Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, eero's top 1,000 organic keywords have been categorized into these intent types.

Notably, transactional keywords—displayed using examples such as "eero pro 6e", "eero pro 6", "eero router", "eero pro", "eero max 7", "eero mesh", "eero wifi extender", "eero 6 plus", "eero 6e", "best wifi mesh system"—account for the largest share, contributing $133.54K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on eero that generate the most organic traffic through content optimized for keyword intent:

Eero's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword “erro” captures significant traffic from users who mistype the brand name yet are looking for its products, demonstrating the volume potential of even unintentional queries. “Bridge mode” addresses a specific technical configuration need, drawing in users searching for solutions around network bridging. “How to contact isp” targets users seeking straightforward support for connectivity issues independent of brand bias, ensuring clarity and trust. Meanwhile, “eero customer service” and “how to setup eero” both serve targeted, long-tailed queries that fulfill user intent by offering practical assistance and detailed guidance on support and device setup.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Eero ranks for 46,650 organic keywords. One of the biggest contributors to eero’s organic success is their ability to capture high-value traffic with targeted queries that address common networking challenges.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is all about optimizing the elements within a webpage to improve its visibility and ranking in search engine results. One of the most important components of on-page SEO is a well-structured URL that clearly communicates the page’s purpose. Consistent URL formats enhance both user experience and search engine understanding by embedding logical pathways that reflect the content hierarchy.

eero follows a well-thought-out URL structure that leverages both simple and nested formats to serve its diverse webpage topics. Simple URLs, such as those pointing to pages like 'eero-plus', 'app', or 'compare', keep the path concise and easily digestible. Meanwhile, nested URLs like those in the 'shop' section incorporate further categorization by including product keywords (for example, 'eero-pro-6e' or 'eero-max-7') in a subfolder, effectively communicating both category and specific content.

This clearly defined hierarchical structure not only aids users in navigating through eero’s website, but it also signals relevance to search engines, thereby improving crawlability and ranking potential. By integrating intuitive pathways in their URLs, eero strengthens its technical SEO foundation and reinforces brand authority, making it easier for both visitors and search bots to find valuable content.

Examples of URL Structure:

eero/[subfolder]

• https://eero.com/eero-plus
• https://eero.com/app
• https://eero.com/compare

eero/[subfolder]/[keyword]

• https://eero.com/shop/eero-pro-6e
• https://eero.com/shop/eero-pro-6
• https://eero.com/shop/eero-max-7

Conclusion

Eero has demonstrated a robust digital marketing strategy by leveraging SEO techniques that focus on keyword intent, content optimization, and a well-structured URL strategy. The company captured $901.24K in traffic value monthly through a deep understanding of user search intent, detailed analysis of organic keywords, and targeting high-quality technical queries. Additionally, its content marketing and on-page SEO strategies enhance both user experience and search engine crawlability, contributing to its strong online presence and continued growth in organic traffic.