How ElevenLabs Captures $1.70M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 13, 2025

ElevenLabs is an innovative AI audio research and deployment company that develops cutting-edge models to generate lifelike, emotionally rich speech and sound effects in 32 languages. elevenlabs has successfully generated $1.70M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is elevenlabs's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is elevenlabs?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “elevenlabs vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “elevenlabs Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, elevenlabs's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "elevenlabs", "eleven labs", "11 labs", "ai voice generator", "11labs", "ai voice generator free", "voice ai", "text to speech ai", "ai voice", "ai text to speech" and they account for the largest share, contributing $1.18M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on elevenlabs that generate the most organic traffic through content optimized for keyword intent:

elevenlabs' SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords cater to diverse user needs while ensuring relevant and high-intent traffic. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

elevenlabs ranks for 79164 organic keywords. One of the biggest contributors to elevenlabs’ organic success is their ability to rank for high-value keywords with strong search intent. Here’s a closer look at long-tail keyword cluster:

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual web pages to improve organic search rankings and drive relevant traffic. A key aspect of this strategy is the uniform, intuitive URL structure that signals content hierarchy to both users and search engines. This systematic approach not only boosts usability but also ensures that search engines efficiently index important pages.

elevenlabs.io employs a clear URL format by leveraging subfolders for its main service pages, making it straightforward for visitors to identify the type of content or service offered. For instance, pages like "text-to-speech" and "voice-changer" use a simple structure, which directly communicates the subject matter. This simplicity reinforces brand clarity and helps search engines understand the relevance of each section.

In addition to simple URLs, the site uses a nested structure for more specific content areas, such as blog posts or specialized features. This hierarchy—where a primary category is followed by a specific keyword—supports deeper navigation and contextual relevance. By maintaining a consistent structure, elevenlabs.io enhances crawlability and user experience, ultimately strengthening its overall technical SEO strategy.

Examples of URL Structure:

elevenlabs.io/[subfolder]

• https://elevenlabs.io/text-to-speech
• https://elevenlabs.io/voice-changer
• https://elevenlabs.io/brand

elevenlabs.io/[subfolder]/[keyword]

• https://elevenlabs.io/blog/adobe-podcast-enhance
• https://elevenlabs.io/sound-effects/explosion
• https://elevenlabs.io/app/sign-in

Conclusion

ElevenLabs has demonstrated a robust SEO strategy that has enabled the company to capture $1.70M in monthly traffic value. Through a deep understanding of search intent and carefully constructed keyword strategies—including differentiating informational, navigational, commercial investigational, and transactional queries—elevenlabs drives significant traffic. The company leverages content optimization with high-quality landing pages and a structured approach to long-tail keyword targeting, particularly within its text-to-speech cluster. Moreover, a uniform and intuitive URL structure reinforces their on-page SEO efforts, making it easier for both users and search engines to navigate the site and index content efficiently. This comprehensive strategy underlines ElevenLabs' role as a leader in innovative AI-driven audio solutions.