How Holafly Captures $1.97M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Holafly, a pioneering provider of international eSIM cards offering unlimited data across over 200 destinations, ensures travelers stay seamlessly connected while championing a sustainable future. As of December 2024, Holafly has successfully generated $1.97M in traffic cost value through its effective SEO strategies. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Holafly's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is holafly?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “holafly vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “holafly Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Holafly's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords—displayed using examples such as "holafly", "holafly esim", "esim usa", "esim europe", "esim", "japan esim", "esim japan", "esim international", "esim telcel", "telcel esim"—account for a significant share, contributing $174.07K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Holafly that generate the most organic traffic through content optimized for keyword intent:

Holafly's traditional content marketing strategy is evident in its long-form guides, which rank for a wide range of keywords, addressing various traveler needs. This approach ensures Holafly not only ranks well but also precisely meets its audience's intent.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—the words and phrases that draw people to your site from a search engine results page—the better. Organic keywords are free, improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves refining individual webpages to enhance their search engine visibility. A critical component of this strategy is the URL structure, which not only influences click-through rates but also helps search engines determine the relevance and hierarchy of content. Careful attention to URL layout is essential for both usability and effective indexing.

Esim.holafly follows a clean and logical URL format that leverages subfolders to categorize content based on topics and geographical targets. This organized approach uses simple URL patterns (holafly/[subfolder]) for main sections, clearly delineating distinct areas such as country-specific pages or language versions. When more specific subjects are addressed, a nested format (holafly/[subfolder]/[keyword]) is employed to highlight the main keyword and mirror the content hierarchy.

This structured URL strategy enhances the user experience by making it easier for visitors to predict page content at a glance. For search engines, it provides a clear pathway for crawling and understanding the site’s thematic organization, ultimately boosting the site’s technical SEO performance. By aligning URL structure with content strategy, holafly ensures that both users and search engines can efficiently navigate and index the site.

Examples of URL Structure:

holafly/[subfolder]

• https://esim.holafly.com/nl
• https://esim.holafly.com/esim-usa
• https://esim.holafly.com/es

holafly/[subfolder]/[keyword]

• https://esim.holafly.com/data-plans/holafly-esim-discount-code
• https://esim.holafly.com/how-to/what-is-esim
• https://esim.holafly.com/travel-guides/cost-of-traveling-to-japan

Conclusion

This report outlines how Holafly leverages a comprehensive SEO strategy that encompasses in-depth keyword targeting, content optimization aligned with user intent, and a well-structured on-page SEO framework. By analyzing its organic keyword distribution and effective page optimization, Holafly demonstrates strong topical authority, ultimately capturing $1.97M in traffic value monthly.