How Estibot Captures $95.58K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
EstiBot is a trusted leader in domain name valuation, offering powerful tools that appraise millions of domains daily and help users effortlessly buy, sell, and connect with potential buyers. estibot has successfully generated $95.58K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is estibot’s deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is estibot?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “estibot vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “estibot Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, Estibot's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 15.24% | expired domain, what is the value of my domain name, unbiased estimator |
| Navigational | 48.76% | domain value checker, estibot appraisal, domain name appraisal |
| Commercial | 32.43% | domain value, estibot, domain appraisal |
| Transactional | 3.57% | domain name typo generator, etsy keyword tool, typo generator |
Notably, commercial keywords are displayed using examples such as "domain value", "estibot", "domain appraisal", "domain valuation", "domain name value", "domain worth", "domain value estimator", "what is my domain worth", "how much is my domain worth", "domain name valuator", and they account for the largest share (32.43%), contributing $40.55K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Here are the top five pages on estibot that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.estibot.com/expired-domain-investing | how to invest in expired domains | 1 | 2,000 | 500 | $2,500 |
| https://www.estibot.com/buy-expired-domains | buy quality expired domains | 3 | 1,800 | 450 | $2,200 |
| https://www.estibot.com/how-to-find-expired-domains | how to find expired domains | 5 | 1,600 | 420 | $2,100 |
| https://www.estibot.com/expired-domain-analysis | expired domain analysis guide | 2 | 1,500 | 400 | $2,000 |
| https://www.estibot.com/expired-domains-strategy | expired domains strategy tips | 4 | 1,300 | 350 | $1,800 |
estibot's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords are long-tailed and highly specific, addressing queries such as investing in and analyzing expired domains, which attract users with clear, targeted intents. These keywords generate significant traffic as they meet niche informational and transactional needs, leading to higher conversion potential. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| expired domain | 85 | 639 | 0 |
| expired domains list | 24 | 111 | 0 |
| misspelling generator | 16 | 67 | 0 |
| permutator | 14 | 50 | 1 |
| sold domain names | 42 | 19 | 0 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves a range of enhancements within each webpage—from adjusting title tags and meta descriptions to refining URLs and content structure—to improve visibility on search engine results pages. By focusing on detailed, page-specific elements, webmasters can ensure that every component aligns with search intent and overall site strategy.
Estibot adopts a clear URL structure by utilizing subfolders that distinguish each section of the site. This method not only creates a logical hierarchy—such as domain-sales and typo pages—but also immediately signals the page’s purpose to both users and search engines.
The consistent use of simple and nested URL patterns helps improve navigation and boosts crawlability. A structured URL, like estibot/[subfolder] for broad topics and estibot/[subfolder]/[keyword] for more targeted content, reinforces site authority and enhances the overall technical SEO efforts.
Examples of URL Structure:
estibot/[subfolder]
- https://www.estibot.com/domain-sales
- https://www.estibot.com/typo
- https://www.estibot.com/whois
estibot/[subfolder]/[keyword]
- https://www.estibot.com/value/jafra-app.com
- https://www.estibot.com/value/mytho-logique.com
- https://www.estibot.com/value/demo
Conclusion
This report outlines how Estibot leverages an integrated marketing strategy to capture $95.58K in monthly traffic value. Through a focused keyword strategy that deciphers various search intents—from informational and navigational to commercial and transactional—Estibot targets a diverse range of search queries. The report presents detailed examples and metrics, including the distribution of organic keyword intent percentages and a breakdown of top-performing pages optimized for search intent. In addition, it highlights a strategic focus on targeting long-tail keywords for high-quality traffic within niche areas such as expired domains and domain generation tools. Finally, the on-page SEO strategy emphasizes a consistent and structured URL approach that aids both user navigation and search engine crawlability, collectively contributing to Estibot's overall SEO success.