How Framer Captures $1.23M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Framer is a dynamic website builder that empowers thousands of designers and teams to collaboratively create high-performing, visually stunning websites with advanced design and AI-powered tools. With a proven SEO strategy, Framer has successfully generated $1.23M in traffic cost value as of March 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Framer's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is framer?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “framer vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “framer Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

A look at Framer’s top 1,000 organic keywords reveals the following breakdown by intent (based on 10 sample keywords for each intent type): Informational (15.64%) | Commercial (30.48%) | Transactional (11.36%) | Navigational (42.52%).

Notably, commercial keywords—displayed using examples such as "framer templates", "framer ai", "framer pricing", "wix", "framer template", "framer motion", "figma to framer", "framer components", "free framer templates", and "webflow"—account for the largest share, contributing $323.92K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Framer that generate the most organic traffic through content optimized for keyword intent:

Framer's SEO success is rooted in a traditional content marketing strategy, where long-form guides and in-depth comparison pages rank for a wide range of specific user queries. The “framer vs figma” and “framer vs webflow” pages capture high-intent visitors who are evaluating design tools, resulting in significant traffic as they seek detailed comparisons. Meanwhile, queries like “free landing page templates” attract users in need of cost-effective design solutions, while the pages for “lazarus ai” and “klear” serve niche audiences interested in innovative and on-trend design templates. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they are looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Framer ranks for 33,668 organic keywords. One of the biggest contributors to Framer’s organic success is its ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO refers to the optimizations made directly on a webpage to enhance its visibility and ranking on search engines. A key element of this strategy is the URL structure, which when designed correctly, immediately informs both users and crawlers about the content and purpose of the page.

Framer utilizes a clear and systematic URL structure that divides pages into two main formats: simple and nested. Simple URLs, such as framer/marketplace, framer/pricing, and framer/downloads, provide an immediate categorization by using a single subfolder to denote major sections of the site. In contrast, the nested structure, as seen in URLs like framer/features/ai and framer/compare/framer-vs-wix, pairs a category with a specific keyword, thereby adding context and relevance to the URL.

This deliberate and hierarchical URL framework not only simplifies navigation for users but also enhances crawlability for search engines, supporting a robust technical SEO strategy. By clearly distinguishing between broad categories and specific topics, Framer’s URL architecture plays a vital role in channeling high-quality traffic and reinforcing its overall digital presence.

Examples of URL Structure:

framer/[subfolder]

• https://www.framer.com/marketplace
• https://www.framer.com/pricing
• https://www.framer.com/downloads

framer/[subfolder]/[keyword]

• https://www.framer.com/features/ai
• https://www.framer.com/compare/framer-vs-wix
• https://www.framer.com/gallery/flighty

Conclusion

This report outlines how Framer captures $1.23M in monthly traffic value through a comprehensive SEO strategy. Central to this success is a deep understanding of search intent, which drives keyword strategy through clearly defined informational, navigational, commercial investigational, and transactional queries. Content optimization aligned with user intent, illustrated by high-performing pages such as “framer vs figma” and “framer vs webflow,” further enhances organic reach. Additionally, targeted keywords, especially within the web templates cluster, and a carefully structured, uniform URL architecture contribute significantly to Framer's robust organic performance, ensuring that high-quality traffic continually flows to the site.