How FridayParts Captures $55.06K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
FridayParts is a leading online hub offering a comprehensive range of cost-effective aftermarket tractor, engine, and equipment parts for top-tier brands like John Deere, Kubota, and more. fridayparts has successfully generated $55.06K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is fridayparts's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is fridayparts?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “fridayparts vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “fridayparts Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, fridayparts's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 3.17% | cat parts, who owns friday parts, briggs and stratton parts |
| Navigational | 8.03% | fridayparts, friday parts, parts unlimited |
| Commercial | 11.73% | john deere parts, backhoe, kubota parts |
| Transactional | 77.06% | proform 68110, sh748aa, gb8z-9e926-a |
Notably, navigational keywords are displayed using examples such as "fridayparts", "friday parts", "parts unlimited", "jeep parts", "bobcat parts online", "isuzu parts", "polaris parts", "thermo king parts catalog online", "bobcat parts", "deere parts", and they account for the largest share, contributing $2.66K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on fridayparts that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.fridayparts.com/all-brands/for-cat | cat parts | 9 | 24,299 | 91 | $252 |
| https://www.fridayparts.com/about_fridayparts | who owns friday parts | 1 | 30 | 22 | $531 |
| https://www.fridayparts.com/all-brands/for-kipor | kipor | 9 | 90 | 3 | $6 |
| https://www.fridayparts.com/all-brands/for-perkins | perkins parts | 12 | 1,069 | 1 | $2 |
| https://www.fridayparts.com/timing-chain-kit-14401-rpy-g01-for-honda-civic-engine-k20c2-k20c3 | k20c3 | 10 | 90 | 0 | $0 |
fridayparts’ SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Although only a couple of keywords strictly meet every single condition—such as having a ranking under 10 and being non-branded—the table above also includes pages that nearly satisfy the ideal parameters to offer a broader insight into Friday Parts’ performance.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Fridayparts ranks for 34747 organic keywords. One of the biggest contributors to Fridayparts’ organic success is their ability to rank for high-value keywords with strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| cat parts | 9 | 24,299 | 91 |
| briggs and stratton parts | 39 | 27,100 | 10 |
| new holland parts | 40 | 8,100 | 2 |
| jd parts | 72 | 15,793 | 0 |
| perkins parts | 12 | 1,069 | 1 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves carefully optimizing individual pages through elements like title tags, meta descriptions, headings, and especially URL structures. A clear and logical URL not only guides visitors but also communicates page relevance to search engines, boosting visibility and ranking potential.
fridayparts uses a methodical approach to its URL architecture by segmenting content into well-defined subfolders. For instance, a basic structure like fridayparts.com/equipment-type cleanly categorizes product types, while more detailed pages adopt a nested format—such as fridayparts.com/all-brands/for-cat—to embed precise keywords that signal the page’s focus.
This hierarchy of simple and nested URL formats enhances navigation for users and improves indexing efficiency for search engines. By clearly reflecting content structure and keyword intent, fridayparts reinforces content relevancy and supports a robust technical SEO strategy that can adapt as the site grows.
Examples of URL Structure:
fridayparts.com/[subfolder]
- https://www.fridayparts.com/equipment-type
- https://www.fridayparts.com/reviews
- https://www.fridayparts.com/about_fridayparts
fridayparts.com/[subfolder]/[keyword]
- https://www.fridayparts.com/all-brands/for-cat
- https://www.fridayparts.com/all-brands/for-kubota
- https://www.fridayparts.com/all-brands/for-briggs-stratton
Conclusion
This report provided an in-depth breakdown of FridayParts’s successful SEO strategy, detailing how the company generates a monthly traffic cost value of $55.06K. Central to their success is a strong keyword strategy that focuses on search intent—dividing keywords into informational, navigational, commercial investigational, and transactional categories. The report highlighted the performance of FridayParts’s top organic keywords, with transactional searches dominating and specific examples provided. Additionally, the content optimization strategy emphasizes creating relevant, user-aligned content, as evidenced by top-performing pages such as those targeting “cat parts” and “who owns friday parts.” The report also showcased the targeting of high-quality traffic through a diverse cluster of heavy equipment parts keywords and detailed FridayParts’s on-page SEO approach, particularly through their clear URL structure. Overall, the integrated strategy, from keyword targeting to content and on-page optimization, effectively drives significant organic traffic and reinforces FridayParts’s strong market presence.