How getcontrast Captures $68.84K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Contrast, the best-rated and only webinar platform built specifically for HubSpot, empowers users with a complete browser-based studio that offers real-time data, interactive engagement tools, and over 20 custom properties to enrich prospect insights. getcontrast has successfully generated $68.84K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is getcontrast's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is getcontrast?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “getcontrast vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “getcontrast Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, getcontrast's top 1,000 organic keywords have been categorized into these intent types.

Notably, commercial keywords are displayed using examples such as "microphone test", "camera test", "webinarjam", "contrast webinars", "webinar email template", "webinar software", "webinar invitation subject lines", "host a webinar", "webinar announcement", "rally uxr" and they account for the largest share, contributing $19.63K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on getcontrast that generate the most organic traffic through content optimized for keyword intent:

getcontrast's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword “webinar planning” attracts significant traffic by targeting users seeking detailed guidance on organizing webinars, while “webinar follow up email” appeals to marketers aiming to nurture leads post-event. The query “how to rank youtube videos on first page of google” is a classic long-tail keyword addressing a specific challenge in video SEO, capturing intent-driven traffic. “Webinar outline” meets the needs of those looking for structured webinar frameworks, and “how to record a webinar” answers a precise user query on technical setup. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing the elements directly on a webpage to boost its visibility and ranking on search engine results pages. A key aspect of this optimization is structuring URLs in a way that clearly reflects the content and focus of each page, thereby reinforcing keyword relevance and improving overall user experience.

Getcontrast follows a clean and methodical URL structure by segmenting its content into distinct subfolders such as "learn" and "webinar-glossary". This strategic arrangement not only organizes a wide breadth of topics—ranging from in-depth guides to quick tips—but also signals to search engines the hierarchical relationship between general topics and more specific keywords.

The use of both simple and nested URL formats supports a robust technical SEO strategy. The simple structure (getcontrast/[subfolder]) offers an easy-to-navigate entry point for users, while the nested structure (getcontrast/[subfolder]/[keyword]) provides a clear context for targeted content. This dual approach enhances crawlability, reinforces topical relevance, and ultimately helps drive high-quality traffic to the site.

Examples of URL Structure:

getcontrast/[subfolder]

• https://getcontrast/learn
• https://getcontrast/webinar-glossary
• https://getcontrast/register

getcontrast/[subfolder]/[keyword]

• https://getcontrast/learn/best-webinarjam-alternatives
• https://getcontrast/learn/what-is-a-seminar
• https://getcontrast/learn/webinar-invitation-email

Conclusion

This integrated report details how getcontrast captures $68.84K in monthly traffic value through a combination of advanced SEO strategies. The approach encompasses a deep understanding of search intent with a focus on informational, navigational, commercial investigational, and transactional queries. Key strategies include robust keyword targeting, content optimized for user intent, and the use of a uniform URL structure that supports both simple and nested formats.