How Getguru Captures $4.37M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Guru is an innovative AI-powered knowledge platform that streamlines the way teams access, document, and share trusted information by integrating seamlessly with various workplace tools. getguru has successfully generated $4.37M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is getguru's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is getguru?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “getguru vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “getguru Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, getguru's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational are displayed using examples such as "intranet", "guru", "groq", "gpt store", "perplexity ai", "chatgpt app", "groq ai", "paylocity", "gpt chat", "nuclino", and they account for the largest share, contributing $1.54M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on getguru that generate the most organic traffic through content optimized for keyword intent:

getguru’s SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword “press release template” draws in a high volume of targeted traffic as businesses and PR professionals look for customizable formats that simplify the creation of official announcements. “What is technical writing” attracts readers keen to understand the nuances of technical content creation, thereby appealing to both learners and industry experts. The “onboarding checklist” page is frequented by HR professionals and managers seeking detailed step-by-step processes to integrate new employees efficiently. Meanwhile, “executive summary template” serves those aiming to craft concise yet comprehensive overviews, making it a go-to resource for corporate professionals. Finally, “standard operating procedure template” resonates with organizations that require consistent, guideline-driven documentation, ensuring its content remains highly relevant and frequently accessed. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. getguru ranks for 55037 organic keywords. One of the biggest contributors to getguru’s organic success is its ability to rank for high-value keywords with strong search intent. Here’s a closer look at a long-tail keyword cluster:

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making strategic adjustments to elements within individual webpages to improve their visibility and ranking on search engine results pages. A critical aspect of these optimizations is the URL structure, which not only reflects the content hierarchy but also helps signal relevance to search engines through clearly defined keywords.

getguru employs a logical and user-friendly URL format that balances simplicity and depth. The website generally uses a two-tier system: a simple one-level structure for broad or general topics (for example, careers or pricing) and a more detailed nested structure for specific content, typically seen under subfolders like "reference". This clear delineation aids in organizing content and ensuring that each page’s purpose is evident at a glance.

This hierarchical URL organization makes navigation intuitive for users while boosting crawlability and indexing by search engines. By incorporating both a primary subfolder tied to a theme and a secondary keyword-rich descriptor, getguru reinforces the topical relevance of each page. As such, the structured approach not only enhances user experience but also aligns with best practices in technical and on-page SEO strategies.

Examples of URL Structure:

getguru/[subfolder]

• https://www.getguru.com/careers
• https://www.getguru.com/pricing
• https://www.getguru.com/alternatives

getguru/[subfolder]/[keyword]

• https://www.getguru.com/reference/what-is-intranet-and-is-it-relevant
• https://www.getguru.com/reference/jasper-ai
• https://www.getguru.com/reference/types-of-knowledge

Conclusion

This report outlines getguru's robust SEO strategy, which has successfully generated $4.37M in traffic cost value as of March, 2025. The strategy is multifaceted, involving a deep understanding of search intent, content optimization tailored to user queries, and the targeting of high-quality, long-tail keywords. Key elements include a detailed keyword strategy that categorizes keywords by intent, strategic content development that drives organic traffic through top-performing pages, and an on-page SEO approach focused on a uniform and logical URL structure. The report also highlights the effectiveness of targeting business document templates, reinforcing getguru’s commitment to providing valuable resources that meet diverse business needs.