How glean Captures $352.07K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Glean, the innovative Work AI platform, connects and secures your enterprise data to deliver trusted answers and power custom generative AI experiences that streamline everyday workflows. glean has successfully generated $352.07K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is glean's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is glean?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “glean vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “glean Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent:

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens:

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on glean that generate the most organic traffic through content optimized for keyword intent:

glean’s SEO approach has already secured top rankings for non-branded, long-tailed queries like “google gemini enterprise” and “what is an ai prompt,” which clearly indicate user interest in advanced enterprise search solutions and emerging AI interactions. The “what is semantic search” query demonstrates rising curiosity about improving search efficiency, while “rag vs fine tuning” helps users understand nuanced differences in AI model optimization techniques. Finally, “ai agents”—a query that explores autonomous AI tools—attracts significant attention due to the increasing adoption of AI-driven solutions.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for, the better your online visibility. glean ranks for 16933 organic keywords, and a significant contributor to this organic success is its ability to capture high-quality traffic by targeting high-value, non-branded queries with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is about making strategic adjustments within a webpage—such as optimizing title tags, meta descriptions, headers, and especially URLs—to improve search engine rankings and user engagement. Crafting effective URLs is a critical aspect of this process, as they help both search engines and users understand the content and purpose of a page.

glean leverages a clear and methodical URL structure to organize its high-traffic content. The simple structure, formatted as glean/[subfolder], is used for primary pages like get-a-demo and careers, which directly indicate their purpose. For more specific content, glean employs a nested structure in the format glean/[subfolder]/[keyword] to further refine topics, such as detailed press releases or customer stories.

This hierarchical URL strategy not only simplifies navigation for visitors but also improves crawlability and indexation by search engines, reinforcing a robust technical SEO framework. By separating broader topics from highly specific content through a structured URL pattern, glean ensures that its pages are both user-friendly and optimized for better organic search performance.

Examples of URL Structure:

glean/[subfolder]

• https://glean.com/get-a-demo
• https://glean.com/careers
• https://glean.com/connectors

glean/[subfolder]/[keyword]

• https://glean.com/press/glean-achieves-100m-arr-in-three-years-delivering-true-ai-roi-to-the-enterprise
• https://glean.com/resources/customer-stories/wealthsimple
• https://glean.com/connectors/bynder

Conclusion

This report details how glean has captured $352.07K in monthly traffic cost value through a multifaceted SEO strategy. By focusing on understanding search intent, optimizing content for targeted keywords, and employing a structured on-page SEO approach with a uniform URL structure, glean has achieved high rankings and secured quality traffic.