How Handoff Captures $161.11K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Handoff is an innovative AI-powered toolkit that transforms quick estimates into detailed, winning proposals, streamlining operations and boosting accuracy for contracting businesses. In January, 2025, handoff successfully generated $161.11K in traffic cost value through its SEO strategies.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is handoff's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is handoff?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “handoff vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “handoff Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, handoff's top 1,000 organic keywords have been categorized into these intent types.

Notably, commercial keywords account for the largest share, contributing $7.00K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on handoff that generate the most organic traffic through content optimized for keyword intent:

handoff's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each chosen keyword reflects specific, long-tail searches that capture detailed aspects of construction and remodeling. “Construction terms” addresses industry jargon for professionals and enthusiasts, while “quantity takeoff” clarifies a complex construction process in cost estimation. “CMU block cost” provides precise pricing information for a common construction material. “How much does a toilet cost” and “cost to remove wallpaper and repaint” serve very specific queries that homeowners and contractors regularly search for, making these pages highly relevant and successful in attracting targeted traffic. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. handoff ranks for 7683 organic keywords. One of the biggest contributors to handoff’s organic success is its ability to rank for high-value, non-branded queries with strong search intent, which bring in not only high traffic but also a relevant construction audience.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is a crucial practice that focuses on optimizing individual webpages to improve search engine rankings and overall user experience. This involves refining title tags, meta descriptions, headers, and URLs, alongside ensuring that content is both relevant and of high quality. A deliberate strategy on these elements lays the groundwork for achieving better visibility in search engine result pages.

Handoff follows a clear and structured URL format by organizing its content into dedicated subfolders such as "blog" and "construction-costs." This segmentation not only aids search engines in rapidly understanding the thematic focus of each page but also provides users with an intuitive pathway to navigate the website. Such a systematic approach helps reinforce the relevance and purpose of every URL.

By implementing either a simple structure (handoff.ai/[subfolder]) or a nested structure (handoff.ai/[subfolder]/[keyword]), Handoff’s URL strategy enhances both crawlability and user navigation. The simple URLs offer a succinct categorization of content, while the nested URLs integrate specific keywords that further clarify the page’s subject matter. This hierarchical design is integral to Handoff’s technical SEO strategy, ensuring that both users and search engines can efficiently parse and engage with their content.

Examples of URL Structure:

handoff.ai/[subfolder]

• https://handoff.ai/1build
• https://handoff.ai/instant-ai-estimates
• https://handoff.ai/fix-and-flip

handoff.ai/[subfolder]/[keyword]

• https://handoff.ai/blog/ask-an-estimator-what-is-attic-stock
• https://handoff.ai/construction-costs/install-new-drywall
• https://handoff.ai/blog/what-is-a-quantity-takeoff-in-construction

Conclusion

The report details handoff's comprehensive approach to capturing $161.11K in monthly traffic value through well-executed SEO and content marketing strategies. Handoff leverages a deep understanding of search intent by categorizing keywords into informational, navigational, commercial, and transactional groups. Their focused content optimization strategy ensures that users receive precise answers to complex queries related to construction and remodeling. Moreover, targeting high-value, non-branded keywords and employing a clear URL structure further enhance both their organic visibility and user experience. The integrated strategies, supported by detailed keyword analyses and structured on-page SEO practices, have positioned handoff to effectively capture and drive high-quality traffic to their online presence.