How heygen Captures $381.02K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

HeyGen, an innovative AI video generator, empowers users to effortlessly convert text into captivating videos that redefine creative storytelling. heygen has successfully generated $381.02K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is heygen's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is heygen?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template")
• Commercial: When someone is comparing options (e.g., “heygen vs. Competitors")
• Transactional: When someone is ready to buy, use, or download something (e.g., “heygen Pricing")

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, heygen's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords—displayed using examples such as "heygen", "heygen ai", "hygen", "video downloader", "ai video translator", "google tradutor", "google translate english to spanish", "ai video generator", "video translator", and "video gen"—account for the largest share, contributing $175.94K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on heygen that generate the most organic traffic through content optimized for keyword intent:

heygen's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The "ai avatars" page attracts significant traffic by catering to the growing interest in artificial intelligence-driven digital personas, offering clear insights and tools for users. "Ai language translator video" is a great long-tail query that meets the niche demand for video-based language translation solutions, drawing targeted visitors. Meanwhile, "ai spokesperson" serves audiences looking for innovative ways to integrate virtual presenters into their content, effectively boosting engagement. For developers and technical users, the "avatar sdk" page delivers valuable resources and integration documentation, ensuring it stands out in organic search. Lastly, "image talking face animation" appeals to those interested in cutting-edge techniques to animate static images, positioning the page as a go-to guide that fulfills a very specific user need.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Heygen ranks for 29144 organic keywords. One of the biggest contributors to heygen’s organic success is the focus on avatar-related searches. The avatar cluster brings together non-branded, user-driven queries that reflect a high intent for creative digital expressions. Amidst terms with enormous search volumes, certain keywords are positioned for quick wins while others have room for improvement, highlighting a clear opportunity for optimization.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing various elements of a webpage—such as title tags, meta descriptions, headers, and URLs—to improve its visibility and ranking on search engine results pages. A well-crafted URL structure is a critical part of this strategy because it helps search engines and users quickly understand the content and relevance of a page.

Heygen employs a clear and methodical URL structure that simplifies navigation and reinforces content hierarchy on the site. By organizing pages into straightforward subfolders like heygen/pricing or heygen/translate, the site signals the main categories effectively. In addition, the use of nested URL structures, for example heygen/article/online-video-downloader, incorporates target keywords to add an extra layer of specificity and context.

This deliberate division between simple and nested URL structures supports heygen’s overall SEO strategy by enhancing user experience, improving crawlability, and reinforcing keyword relevance. The consistent format not only makes individual pages easier to locate but also helps search engines better understand the site’s organization, ultimately contributing to stronger search visibility and improved rankings.

Examples of URL Structure:

heygen/[subfolder]

• https://www.heygen.com/pricing
• https://www.heygen.com/translate
• https://www.heygen.com/alternatives

heygen/[subfolder]/[keyword]

• https://www.heygen.com/article/online-video-downloader
• https://www.heygen.com/article/heygen-vs-hourone
• https://www.heygen.com/article/how-to-lip-sync-a-video-with-ai

Conclusion

heygen has achieved significant SEO success by generating $381.02K in traffic cost value as of March, 2025. This accomplishment is driven by a comprehensive strategy that includes: • Deep analysis of search intent to classify keywords as Informational, Navigational, Commercial Investigational, and Transactional, with navigational keywords constituting the largest share. • Effective content optimization, demonstrated by the top-performing pages targeting precise queries related to AI avatars, language translation, digital spokespeople, technical documentation, and image animation. • A strong focus on targeting high-quality traffic through the vast array of organic keywords, particularly leveraging an avatar cluster that combines both branded and non-branded queries. • A structured on-page SEO strategy that utilizes a uniform URL structure to improve navigation, enhance crawlability, and reinforce keyword relevance. This integrated approach has empowered heygen to not only capture high traffic value but also establish a commanding presence in the competitive digital landscape.