How Instantly.Ai Captures $1.40M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Instatly.ai is a cutting-edge sales engagement and lead intelligence platform that leverages AI to personalize and automate outreach, transforming leads into clients with powerful tools like automated email sequencing, deliverability optimization, and an integrated CRM. As of January 2025, instantly.ai has successfully generated $1.40M in traffic cost value through its SEO strategies. This growth is driven by a combination of keyword targeting, content optimization for search intent, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is instantly.ai’s deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is instantly?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “instantly vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “instantly Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, instantly.ai's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "instantly.ai", "builtwith", "instantly ai", "namecheap", "google domains", "lead finder", "findymail", "instantly api", "instantly email", and "instantly login", and they account for the largest share, contributing $149.02K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on instantly.ai that generate the most organic traffic through content optimized for keyword intent:

instantly.ai’s SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they’re looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. instantly.ai ranks for 20,190 organic keywords.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made within a webpage itself to improve its rankings on search engine results pages (SERPs). So, what steps should you take to optimize your on-page SEO? Below is a checklist provided by Ahrefs for effective on-page optimization: When optimizing, it’s crucial to review factors like title tags, meta descriptions, URLs, headings, subheadings, and keyword placement, while ensuring high-quality content.

instantly.ai follows a clear and structured URL format, incorporating subfolders or categories along with the main keyword. This well-organized structure allows both users and search engines to immediately grasp the page’s focus, whether it’s a key landing page or an in-depth help article. By segmenting content into logical sections—like pricing, lead generation tools, and help documentation—the site enhances its technical SEO and improves navigation, which ultimately benefits its search rankings and user experience.

This hierarchical URL structure simplifies navigation for users and improves crawlability for search engines, thereby supporting instantly.ai's technical SEO efforts.

Examples of URL Structure:

instantly.ai/[subfolder]

• https://instantly.ai/pricing
• https://instantly.ai/b2b-lead-finder
• https://instantly.ai/crm

instantly.ai/[subfolder]/[keyword]

• https://instantly.ai/help/how-to-use-builtwith
• https://instantly.ai/help/how-to-set-up-forwarding
• https://instantly.ai/help/how-to-add-custom-tracking-domain

Conclusion

instantly.ai has achieved significant SEO success, capturing $1.40M in monthly traffic cost value through an integrated approach that leverages advanced keyword strategies, content optimization tailored to user intent, and a robust on-page SEO methodology. By focusing on various search intent types—including informational, navigational, commercial investigational, and transactional—and optimizing content accordingly, the company drives high-quality organic traffic. Its clearly structured URL environments and targeted keyword clusters, particularly in email setup and best practices, underscore its commitment to providing valuable, search-engine-friendly content that meets user needs.