How Laseraway Captures $2.54M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

LaserAway, a premier med spa renowned for its safe, effective laser hair removal and advanced skin care treatments performed by board-certified dermatologists, is redefining aesthetic excellence. LaserAway has successfully generated $2.54M in traffic cost value through its SEO strategies as of December, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is LaserAway's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is laseraway?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “laseraway vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “laseraway Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, LaserAway's top 1,000 organic keywords have been categorized into these intent types.

Notably, commercial keywords are displayed using examples such as "laseraway", "laser away", "how much does laser hair removal cost", "laseraway prices", "laseraway dallas", "laseraway pricing", "laser", "laser away near me", "laseraway palo alto", "laseraway rn jobs" and they account for the largest share, contributing $100.69K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on LaserAway that generate the most organic traffic through content optimized for keyword intent:

LaserAway's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword “electrolysis pros and cons” provides an in-depth look at the benefits and drawbacks of electrolysis, driving intent-driven traffic from those evaluating hair removal options. “How to hide bruises on face” taps into detailed, solution-based queries that resonate well with consumers seeking quick beauty fixes. With “tattoo removal dc,” the local aspect of the query directly connects potential customers to geographically targeted services, while “does tattoo removal leave scars” addresses common concerns about the procedure with a direct and informative approach. Lastly, “types of lasers” educates readers on the various technologies behind laser treatments, drawing in users eager to understand the options available before making a decision.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. LaserAway ranks for 37041 organic keywords. One of the biggest contributors to LaserAway’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizations within a webpage to improve its rankings on search engine results pages. This includes careful attention to title tags, meta descriptions, URL structures, headings, and appropriate keyword placements—all while delivering high-quality content that meets user intent.

laseraway follows a clear and structured URL format that leverages both simple and nested paths. The company organizes straightforward pages under single subfolders, such as pricing or careers, and uses an additional keyword segment when more specific information is needed. This deliberate structure helps users quickly understand the page’s focus and aids search engines in accurately interpreting content themes.

Utilizing a uniform URL architecture not only streamlines user navigation but also enhances site crawlability and overall technical SEO. By categorizing pages under targeted subfolders and appending relevant keywords where necessary, laseraway signals content hierarchy and relevance to search engines, thereby reinforcing its broader digital marketing strategy.

Examples of URL Structure:

laseraway/[subfolder]

• https://laseraway.com/pricing
• https://laseraway.com/careers
• https://laseraway.com/services

laseraway/[subfolder]/[keyword]

• https://laseraway.com/services/laser-hair-removal
• https://laseraway.com/care/postcare-lhr
• https://laseraway.com/services/clear-brilliant

Conclusion

The report outlines LaserAway’s comprehensive marketing strategy that has enabled the company to capture $2.54M in monthly traffic value. It details the robust keyword strategy driven by an in-depth understanding of search intent, breaking down organic keyword performance into informational, navigational, commercial investigational, and transactional categories. The report also highlights how optimized content for specific queries and targeted long-tail keywords, particularly in tattoo removal, bolster high-quality traffic. Additionally, LaserAway’s structured on-page SEO strategy and uniform URL architecture further amplify site crawlability and user navigation, reinforcing the overall digital marketing approach.