How lemlist Captures $446.58K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Lemlist is a pioneering cold outreach platform that automates personalized email and multichannel communication strategies to boost engagement and drive sales. lemlist has successfully generated $446.58K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is lemlist's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is lemlist?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “lemlist vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “lemlist Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, lemlist's top 1,000 organic keywords have been categorized into these intent types.

Notably, informational are displayed using examples such as "lemlist", "lemlist pricing", "looking forward to hearing from you", "emailing", "instantly", "email permutator", "linkedin alternatives", "instantly vs lemlist", "income vs profit", "linkedin banner size", and they account for the largest share, contributing $89.15K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on lemlist that generate the most organic traffic through content optimized for keyword intent:

lemlist's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each chosen keyword targets a very specific user query that goes beyond generic terms. This structured approach not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—the words and phrases that bring visitors from search engines—the better your online visibility. lemlist ranks for 19791 organic keywords. One of the biggest contributors to lemlist’s organic success is its ability to secure high-value, non-branded queries that reflect strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making targeted improvements within individual webpages to increase their visibility and ranking on search engines. A significant part of this effort is crafting clean and informative URL structures that clearly signal the content and purpose of each page to both users and search engines.

lemlist adopts a clear URL strategy by grouping content under specific subfolders that reflect the underlying theme or functionality of the page. This structured approach not only enhances user navigation by making it immediately apparent what a page offers but also boosts crawl efficiency for search engines.

This structured approach not only enhances user navigation by making it immediately apparent what a page offers but also boosts crawl efficiency for search engines. By clearly delineating the hierarchical relationship between sections and content topics, lemlist reinforces its overall technical SEO framework while also supporting coherent on-page optimization efforts.

Examples of URL Structure:

lemlist/[subfolder]

• https://www.lemlist.com/lemwarm
• https://www.lemlist.com/pricing
• https://www.lemlist.com/terms

lemlist/[subfolder]/[keyword]

• https://www.lemlist.com/blog/instantly-ai-review
• https://www.lemlist.com/free-tools/email-permutator
• https://www.lemlist.com/versus/lemlist-vs-instantly-ai-alternative

Conclusion

This report outlines how lemlist generates $446.58K in monthly traffic cost value through a comprehensive SEO and content marketing strategy. It details the pivotal role of understanding search intent in keyword targeting, supported by a well-structured keyword strategy that addresses all main types of search queries. The report further delves into content optimization tactics with a focus on targeting precise user queries via top-performing pages and long-tail keywords in the Email Outreach & Communication cluster. Additionally, it describes lemlist’s on-page SEO approach, emphasizing a uniform URL structure that improves both user navigation and search engine crawl efficiency.