How Lightmybricks Captures $308.96K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Light My Bricks is an innovative company that transforms LEGO® creations into dazzling displays with its easy-to-use, high-quality lighting solutions like the LMB 2.0 kit. lightmybricks has successfully generated $308.96K in traffic cost value through its SEO strategies as of November, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is lightmybricks's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is lightmybricks?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “lightmybricks vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “lightmybricks Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, lightmybricks's top 1,000 organic keywords have been categorized into these intent types.

Notably, commercial are displayed using examples such as "light my bricks", "lego titanic", "titanic lego", "lego space shuttle", "lego deku tree", "rivendell lego", "lego hogwarts castle", "lego saturn v", "lego disney castle", "barad dur lego", and they account for the largest share, contributing $10.71K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on lightmybricks that generate the most organic traffic through content optimized for keyword intent:

lightmybricks's approach centers on targeting queries that draw high traffic while closely aligning with user interests, effectively capturing an engaged audience and driving significant organic traffic.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. lightmybricks ranks for 13989 organic keywords.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is a vital aspect of digital marketing that focuses on optimizing individual web pages to achieve higher rankings and drive more relevant traffic in search engines. It involves a comprehensive approach to tweaking internal elements such as title tags, meta descriptions, headings, and, importantly, URLs so that they accurately reflect the structure and content of the page. A well-organized URL structure not only improves the user experience but also helps search engines better understand the page hierarchy and context.

Lightmybricks follows a clear and uniform URL format by incorporating meaningful subfolders that act as content categories, making it easy for both users and search engines to navigate the site. For instance, sections such as products, collections, and pages clearly indicate the type of content housed within each segment of the website. This consistency in URL construction provides clarity while enhancing the relevance of web pages through targeted keywords especially in more detailed, nested URLs.

The hierarchical URL structure employed by lightmybricks simplifies site navigation and ensures that specific content is isolated within well-defined categories. By using a simple format like lightmybricks/[subfolder] for broader content and progressing to a nested structure lightmybricks/[subfolder]/[keyword] for detailed pages, the site not only boosts its usability but also reinforces its technical SEO strategy. This method maximizes crawl efficiency, conveys topical relevance, and ultimately supports higher visibility in search results.

Examples of URL Structure:

lightmybricks/[subfolder]

• https://lightmybricks.com/products
• https://lightmybricks.com/collections
• https://lightmybricks.com/pages

lightmybricks/[subfolder]/[keyword]

• https://lightmybricks.com/products/light-kit-for-lego-titanic-10294
• https://lightmybricks.com/collections/lmb-2-0
• https://lightmybricks.com/pages/subscribe-thank-you

Conclusion

This report explores how lightmybricks has achieved remarkable SEO success by generating $308.96K in monthly traffic value. The company’s strategy is built on three main pillars: a deep understanding of search intent reflected in the keyword strategy, content optimization crafted to match user queries, and a clear on-page SEO framework utilizing uniform URL structures. By focusing on diverse search intents—from informational to transactional—and structuring content and URLs thoughtfully, lightmybricks effectively captures high-quality organic traffic. Additionally, its proficiency in capitalizing on long-tail keywords reinforces its standing as a leader in the innovative lighting solutions market for LEGO® creations.