How Linear Captures $1.43M in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ April 2, 2025
Linear is a modern product development platform that empowers high-performance teams with fast, focused workflows across desktop, web, and mobile devices. As of November, 2024, Linear has successfully generated $1.43M in traffic cost value through a mix of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is Linear's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is linear?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “linear vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “linear Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, Linear's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 46.15% | linear, linear app, raycast |
| Navigational | 19.78% | linear project management, linear task management, linear mobile app |
| Commercial | 19.78% | linear software, intercom, linear app download |
| Transactional | 14.29% | everhour, linear download, jira login |
Notably, the Informational category—which includes examples such as "linear", "linear app", "raycast", "linear pricing", "linear careers", "linear api", "linear logo", "linear timeline", "what is linear", and "linear jira"—accounts for the largest share and contributes $1.08M in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Here are the top five pages on Linear that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://linear.app/pricing | linear pricing | 1 | 720 | 364 | $122,420 |
| https://linear.app/changelog/2021-05-27-linear-preview-roadmap-timeline | linear timeline | 1 | 260 | 169 | $956 |
| https://linear.app/docs/jira | linear jira | 1 | 110 | 121 | $1,476 |
| https://linear.app/docs | linear docs | 1 | 170 | 92 | $29,057 |
| https://linear.app/integrations/latenode | latenode | 7 | 170 | 73 | $1,631 |
Linear’s approach centers on targeting specific long-tail keywords that address niche product details, ensuring that visitors find highly relevant content.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. Linear ranks for 1318 organic keywords. One of the biggest contributors to Linear’s organic success is their ability to capture high-value, intent-driven searches.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| raycast | 12 | 12,100 | 392 |
| latenode | 7 | 170 | 73 |
| slack emoji | 16 | 14,800 | 37 |
| cycle graph | 6 | 1,900 | 37 |
| n8n integrations | 6 | 90 | 27 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made directly on a webpage to improve its ranking in search engine results pages. It involves a detailed consideration of various factors, such as title tags, meta descriptions, headers, images, and, importantly, URL structures.
Linear follows a clear and structured URL format that leverages the use of subfolders and keywords to signal the purpose of each page. The company’s URLs are designed both with simplicity and depth in mind; straightforward URLs like linear.app/[subfolder] quickly inform users about the general area of the site, while nested URLs like linear.app/[subfolder]/[keyword] provide a more specific context regarding the content of a particular page.
Utilizing uniform URL structures contributes to a coherent technical SEO strategy by ensuring that content is organized in a logical, predictable hierarchy. This clear hierarchy not only boosts usability by organizing content intuitively but also supports enhanced crawlability by search engine bots.
Examples of URL Structure:
linear.app/[subfolder]
- https://linear.app/pricing
- https://linear.app/careers
- https://linear.app/download
linear.app/[subfolder]/[keyword]
- https://linear.app/integrations/raycast
- https://linear.app/docs/jira
- https://linear.app/integrations/intercom
Conclusion
This report outlines Linear’s comprehensive SEO strategy that leverages keyword targeting, content optimization aligned with search intent, and a well-structured on-page SEO framework. By analyzing its organic keyword distribution and effective page optimization, Linear has successfully generated $1.43M in traffic cost value monthly.