How Loom Captures $1.53M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Loom is a cutting-edge video messaging and screen recording platform that revolutionizes remote communication by enabling users to effortlessly record, edit, and share videos across various devices and integrations. Loom has successfully generated $1.53M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Loom's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is loom?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “loom vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “loom Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens.

Notably, commercial keywords are displayed using examples such as "loom", "free screen recorder", "loom screen recorder", "loom extension", "loom desktop app", "mic test", "video downloader extension", "free screen recording software", "screen recorder chrome extension", "microphone test," and they account for the largest share, contributing $731.16K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on loom that generate the most organic traffic through content optimized for keyword intent:

Loom's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords highlight a focus on actionable, in-depth guidance that meets specific user needs. From a generic yet high-traffic query like 'screen record' to more detailed searches such as 'how to reinstall audio drivers' and browser-specific queries like 'screen record chrome' and 'screenshot chrome extension,' each piece of content is carefully tailored to answer practical questions. Even a concise query like 'gif recorder' attracts quality traffic because it directly addresses visual content production. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—the words and phrases that bring visitors from search engines—the better your online visibility. Loom ranks for 74898 organic keywords, and a key contributor to this success is their strong performance on non-branded, high-intent queries.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO focuses on refining the elements on a webpage to improve its ranking on search engine results pages. This involves optimizing title tags, meta descriptions, keyword placements, and particularly the URL structure, which plays an essential role in guiding both users and search engines about the page’s content.

Loom demonstrates a clear and methodical URL architecture by segmenting its site into easily identifiable subfolders and keywords. The simple URL structure—formatted as loom/[subfolder]—typically covers general sections like login, download, or screen recorder, ensuring that users can intuitively navigate to the content they are looking for. In contrast, the nested structure, formatted as loom/[subfolder]/[keyword], is used for more targeted content, signaling specific topics and features that further refine the site’s content hierarchy.

This structured approach not only enhances user experience by establishing a logical page hierarchy but also aids search engines in efficiently crawling and indexing the site. By organizing content into clearly defined segments, Loom effectively communicates the relevance and context of each page, which serves as a cornerstone for its robust on-page SEO strategy.

Examples of URL Structure:

loom/[subfolder]

• https://loom/login
• https://loom/screen-recorder
• https://loom/download

loom/[subfolder]/[keyword]

• https://loom/products/chrome-screen-recorder
• https://loom/lp/chrome-screen-recorder-lp
• https://loom/lp/screen-capture-lp

Conclusion

This report outlines how Loom has leveraged its comprehensive SEO strategy to generate $1.53M in monthly traffic value. By focusing on keyword strategy—including a deep understanding of search intent and a careful breakdown of organic keyword performance—Loom has effectively targeted informational, navigational, commercial investigational, and transactional queries. The report details how content optimization aligned with user intent drives high-quality traffic, supported by top-performing pages and long-tail keyword clusters within the screen recording niche. Additionally, Loom’s robust on-page SEO strategy, marked by a clear, uniform URL structure, further strengthens its online visibility and rankings. Together, these strategies form a coherent framework that supports Loom's strong performance in organic search traffic.