How Lyst Captures $6.26M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Lyst is a trailblazing fashion technology company and premium shopping app that connects over 17,000 global brands with more than 160 million annual shoppers. Lyst has successfully generated $6.26M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Lyst's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is Lyst?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “Lyst vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “Lyst Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Lyst's top 1,000 organic keywords have been categorized into these intent types.

Notably, transactional keywords are displayed using examples such as "ssense", "farfetch", "our legacy", "ralph lauren", "north face", "pull and bear", "dior shoes", "hublot", "van cleef", and "balenciaga crocs", and they account for the largest share, contributing $48.71K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Lyst that generate the most organic traffic through content optimized for keyword intent:

Lyst's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these five keywords stands out not only because they are ranked in top positions (all below 10) but also because they are phrasing strategies that capture refined search intent. Although many reference designer labels, the queries are formulated as longer, more specific phrases that attract users actively seeking curated collections and detailed product lines. Their high traffic is a testament to users’ preference for targeted content that answers specific fashion-related searches. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual web pages through strategic improvements—such as refining title tags, meta descriptions, and especially URL structures—to help search engines understand the content and boost organic rankings. A well-crafted URL not only informs users about the page content at a glance but also contributes to improved indexing and crawlability.

Lyst demonstrates a clear and methodical URL structure by grouping content under dedicated subfolders like “store,” “shop,” and “designer.” This organized approach helps users navigate the website intuitively while signaling to search engines the hierarchy and relevance of each page. By segmenting content in this way, the site reinforces its topical authority in various fashion-related categories.

The simple URL structure (lyst/[subfolder]) efficiently communicates the broad category, such as “store” or “shop,” while the nested format (lyst/[subfolder]/[keyword]) adds an additional layer of specificity by including the target keyword. Such a hierarchical arrangement not only streamlines the user experience but also supports technical SEO efforts by offering clear and meaningful pathways for search engine crawlers.

Examples of URL Structure:

lyst/[subfolder]

• https://lyst.com/store
• https://lyst.com/shop
• https://lyst.com/about

lyst/[subfolder]/[keyword]

• https://lyst.com/store/ssense
• https://lyst.com/store/farfetch
• https://lyst.com/designer/asos

Conclusion

Lyst's robust digital marketing strategy is centered around a deep understanding of search intent and the strategic use of keywords. The company successfully leverages a four-pronged keyword strategy—informational, navigational, commercial investigational, and transactional—to secure top SERP positions. Content is meticulously optimized to meet the specific needs of users, as evidenced by high-performing pages that attract significant organic traffic. Moreover, by targeting high-quality, long-tail keyword clusters, Lyst steadily enhances its online visibility and attracts a fashion-forward audience. Lastly, a well-organized URL structure not only improves user experience but also boosts technical SEO performance, reinforcing Lyst’s authority in the competitive fashion e-commerce space. This report demonstrates how Lyst integrates content optimization, keyword targeting, and structured on-page SEO to capture $6.26M in monthly traffic value.