How matterapp Captures $96.88K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Matterapp is a next-generation collaborative feedback tool that revolutionizes workplace culture by integrating continuous employee recognition, rewards, and real-time surveys directly within platforms like Slack and Microsoft Teams. matterapp has successfully generated $96.88K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is matterapp's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is matterapp?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “matterapp vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “matterapp Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, matterapp's top 1,000 organic keywords have been categorized into these intent types.

Notably, informational keywords are displayed using examples such as "kudos meaning", "intrapersonal vs interpersonal", "kudos origin", "kudos", "interpersonal vs intrapersonal", "analytical thinking", "kudos to the team", "kudos to you", "mentee", and "constructive criticism examples". These account for the largest share and contribute $11.32K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on matterapp that generate the most organic traffic through content optimized for keyword intent:

matterapp's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords meet the criteria by being non-branded and long-tailed, allowing matterapp to capture very specific user queries. This structured approach not only boosts rankings but also ensures that searchers find exactly what they are looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO refers to the optimizations performed within individual webpages aimed at enhancing visibility on search engine results pages. Matterapp employs a well-organized URL structure by segmenting content into clear subfolders such as “blog,” “skills,” and “pricing.” This straightforward structuring mirrors the site’s content hierarchy and assists search engines in quickly understanding the focus of each page, thereby improving crawl efficiency and relevancy signals. Moreover, by using a nested URL format (for example, matterapp.com/blog/where-does-kudos-come-from or matterapp.com/skills/technical-acumen), matterapp integrates high-traffic keywords directly within the URL. This clear and logical URL design enhances user navigation and solidifies matterapp’s technical SEO strategy, ultimately driving increased organic search performance.

On-page SEO refers to the optimizations performed within individual webpages to enhance their visibility on search engine results pages. This process involves refining title tags, meta descriptions, URL structures, and carefully placing headers and keywords, all aimed at providing both search engines and users with clear, valuable content.

In addition, the use of a nested URL format—for instance, matterapp.com/blog/where-does-kudos-come-from or matterapp.com/skills/technical-acumen—allows the integration of high-traffic keywords directly within the URL. This clear and logical URL design enhances user navigation and reinforces matterapp’s overall technical SEO strategy, ultimately driving increased organic search performance.

Examples of URL Structure:

matterapp.com/[subfolder]

• https://matterapp.com/blog
• https://matterapp.com/skills
• https://matterapp.com/pricing

matterapp.com/[subfolder]/[keyword]

• https://matterapp.com/blog/where-does-kudos-come-from
• https://matterapp.com/skills/technical-acumen
• https://matterapp.com/blog/kudos

Conclusion

This report outlines matterapp’s comprehensive strategy to dominate SERPs through keyword targeting, content optimization, and on-page SEO best practices. It details how matterapp leverages search intent, optimized content, and long-tail keyword clusters to generate $96.88K in traffic cost value as of March, 2025.