How Microban International Captures $57.09K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Microban International is a global pioneer in antimicrobial and odor control technologies, partnering with leading brands to deliver innovative, sustainable solutions that enhance product durability and safety. microban has successfully generated $57.09K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is microban's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is microban?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “microban vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “microban Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: - Informational: When someone is looking to learn more (e.g., “What is microban?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “microban vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “microban Pricing”)

In March, 2025, microban generated a traffic cost value of $57.09K. A closer analysis of their top 1,000 organic keywords shows the following: - Informational: 16.61% - Navigational: 11.18% - Commercial Investigational: 17.97% - Transactional: 54.23% Notably, navigational are displayed using examples such as "microban", "medline", "aegis", "microban products company", "wix filters", "microban international", "brevi", "marlux", "innovation in textile", "dirty hotel room", and they account for the largest share, contributing $3.53K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on microban that generate the most organic traffic through content optimized for keyword intent:

microban's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The “masterbatch” content attracts the highest volume of traffic by offering in-depth technical information on polymer masterbatches, helping industry professionals make informed decisions. Meanwhile, the “bacteria tests” and “anti-bacterial” pages provide detailed insights into microbial testing and protection, addressing both technical queries and consumer concerns. Additionally, the “zone of inhibition test” page dives into the nuances of scientific testing methodologies, and “why do my towels smell bad” connects with everyday audiences by answering a common household question. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. microban ranks for 5133 organic keywords. One of the biggest contributors to microban’s organic success is their ability to rank for high-value keywords with strong search intent. Here’s a closer look at one of their leading long-tail keyword clusters.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is a crucial aspect of digital marketing that focuses on optimizing elements within a webpage—such as title tags, meta descriptions, headings, and especially URL structures—to enhance visibility and ranking in search engine results. By ensuring that every webpage is built with a clear and concise URL, businesses lay the groundwork for improved indexing and better user comprehension.

microban employs a well-organized URL strategy that uses distinct subfolders to categorize content efficiently. This approach not only aids users in understanding the context and relevance of each page at a glance, but also helps search engines to better crawl and interpret the relationship between different sections of the site. By aligning URL structures with targeted keywords and content themes, microban effectively reinforces its SEO efforts.

The SEO strategy at microban incorporates both simple and nested URL structures. Simple URLs, formatted as microban/[subfolder] (for example, https://microban/phenix-flooring or https://microban/sherwin-williams), deliver straightforward navigation and clarity. On the other hand, nested URLs such as microban/[subfolder]/[keyword] (for example, https://microban/blog/top-5-benefits-of-using-polymer-masterbatches) allow for more in-depth content categorization and keyword emphasis. Together, these structures create a robust and user-friendly site architecture that supports both enhanced visibility and technical SEO performance.

Examples of URL Structure:

microban/[subfolder]

• https://microban/phenix-flooring
• https://microban/sherwin-williams
• https://microban/wix

microban/[subfolder]/[keyword]

• https://microban/blog/top-5-benefits-of-using-polymer-masterbatches
• https://microban/blog/question-and-answer-with-microban
• https://microban/antimicrobial-solutions/technologies/aegis-microbe-shield

Conclusion

This report outlines Microban International’s comprehensive SEO strategy, which has successfully generated $57.09K in traffic value as of March, 2025. It details the company’s approach to keyword strategy by targeting various search intents, content optimization practices for matching user intent, high-quality keyword targeting, and effective on-page SEO through a uniform URL structure.