How Miro Captures $5.49M in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Miro, an AI-powered innovation workspace trusted by over 90 million users and 250,000 organizations including Nike and Cisco, accelerates collaboration and creativity from the initial spark of an idea to successful outcomes. Miro has successfully generated $5.49M in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is Miro's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is miro?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “miro vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “miro Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, Miro's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 41.25% | google images, mapa mental, mapa conceptual |
| Navigational | 25.67% | miro, google drive, miro board |
| Commercial | 21.71% | invision, flowchart maker, timer |
| Transactional | 11.37% | whiteboard, flow chart maker, miro whiteboard |
Notably, informational keywords are displayed using examples such as "google images", "mapa mental", "mapa conceptual", "teams", "brainstorming", "flowchart", "diagrama de flujo", "organigrama", "retrospective", "cuadro sinoptico", and they account for the largest share, contributing $672.18K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on Miro that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://miro.com/blog/stakeholder-mapping/ | stakeholder map | 1 | 2,036 | 1,050 | $8,651 |
| https://miro.com/strategic-planning/how-to-make-a-business-plan/ | how to write a business plan | 3 | 10,398 | 894 | $4,389 |
| https://miro.com/blog/create-affinity-diagrams/ | affinity diagram | 3 | 6,943 | 894 | $12,507 |
| https://miro.com/aq/paid-search/flowchart-creator/ | flowchart creator | 1 | 2,400 | 873 | $9,812 |
| https://miro.com/templates/swot-analysis/ | swot analysis template | 7 | 19,308 | 798 | $3,734 |
Miro's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The structured approach not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| mapa mental | 2 | 4,694 | 8,421 |
| mapa conceptual | 2 | 5,584 | 8,195 |
| diagrama de flujo | 3 | 2,535 | 3,112 |
| organigrama | 2 | 1,524 | 3,061 |
| cuadro sinoptico | 3 | 2,559 | 2,568 |
On-Page SEO: Keeping a Consistent URL Structure
Miro follows a clear and structured URL format that not only aids in user navigation but also in search engine crawlability. By organizing content into dedicated subfolders and incorporating relevant keywords as additional path segments, Miro makes it easier for both users and search engines to understand the purpose of each page.
On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made within a webpage itself to improve its rankings on search engine results pages (SERPs). Optimizations like title tags, meta descriptions, URLs, headings, subheadings, and strategic keyword placement all contribute to a page’s overall visibility and usability.
This hierarchical URL structure simplifies navigation for users and improves crawlability for search engines, reinforcing Miro's technical SEO efforts.
Examples of URL Structure:
miro/[subfolder]
- https://miro.com/online-whiteboard
- https://miro.com/mind-map
- https://miro.com/flowchart
miro/[subfolder]/[keyword]
- https://miro.com/brainstorming/what-is-brainstorming
- https://miro.com/agile/kanban
- https://miro.com/diagramming/what-is-plantuml
Conclusion
This report provided an in-depth analysis of Miro’s SEO strategy that has enabled the company to capture $5.49M in monthly traffic value. Miro’s success is attributed to a robust keyword strategy that centers on understanding search intent, extensive content optimization aligning with user queries, targeting high-quality organic keywords, and implementing a uniform URL structure for on-page SEO. Detailed tables and examples illustrate how Miro differentiates search intents, optimizes pivotal content pages, and strategically leverages long-tail keywords—particularly in visual diagramming topics—to drive significant organic traffic.