How Moloco Captures $53.65K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Moloco is a leading demand-side platform founded by seasoned industry experts, leveraging cutting-edge technology to drive exceptional mobile ad campaign performance for digital advertisers. Moloco has successfully generated $53.65K in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Moloco's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is Moloco?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “Moloco vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “Moloco Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Moloco's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "moloco", "moloco careers", "opteo", "mobile action", "vungle", "bigo live", "moloco ads", "monetizemore", "mobileaction", "ai ads", and they account for the largest share, contributing $46.86K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Moloco that generate the most organic traffic through content optimized for keyword intent:

Moloco's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made within a webpage itself to improve its rankings on search engine results pages (SERPs). It involves fine-tuning elements such as title tags, meta descriptions, URLs, headings, subheadings, and the strategic placement of keywords, all while ensuring that the content remains engaging and high-quality.

Moloco follows a clear and structured URL format that incorporates subfolders and sometimes additional keywords to precisely signal the intent and content of each page. This logical segmentation not only aids in delivering a better user experience but also helps search engines easily determine the relevancy and hierarchy of content across the website.

This organized approach not only supports easy navigation for users but also strengthens Moloco’s presence in search engine rankings by clearly outlining the site’s content hierarchy.

Examples of URL Structure:

moloco/[subfolder]

• https://moloco/careers
• https://moloco/privacy-policy
• https://moloco/leadership

moloco/[subfolder]/[keyword]

• https://moloco/solutions/moloco-ads
• https://moloco/solutions/moloco-commerce-media
• https://moloco/solutions/moloco-for-user-acquisition

Conclusion

This report details how Moloco captures $53.65K in monthly traffic value through a comprehensive digital marketing strategy. It begins by outlining the company’s strong foundation in the digital advertising space and its success in leveraging SEO strategies such as keyword targeting, content optimization, and on-page SEO improvements. The report then dives into Moloco’s keyword strategy, emphasizing the importance of understanding search intent across their keyword categories, and concludes with an analysis of their content optimization efforts, targeting of long-tail keywords, and a uniform on-page SEO framework.