How morgen Captures $52.57K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Morgen is a versatile scheduling platform that seamlessly integrates your calendars, task managers, and planning tools across all devices to help teams optimize their productivity. As demonstrated through its various SEO strategies, morgen has successfully generated $52.57K in traffic cost value as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is morgen's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is morgen?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “morgen vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “morgen Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, morgen's top 1,000 organic keywords have been categorized into these intent types.

Notably, the commercial category carries significant weight. Examples include “morgen calendar”, “ticktick”, “fantastical”, “fantastical windows”, “fantastical for windows”, “mac task manager”, “fantastical calendar”, “calendar and task manager”, “morgen calendar app”, and “morgen pricing”. This segment contributed $5.08K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on morgen that generate the most organic traffic through content optimized for keyword intent:

Morgen’s SEO success also stems from a traditional content marketing strategy. By focusing on a highly specific need—integrating Todoist with calendar functionalities—the company leverages both quality and relevance of its content, ensuring searchers find exactly what they are looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for, the better your online visibility and quality traffic will be. Morgen currently ranks for 6,431 organic keywords. A significant contributor to morgen’s organic success is its ability to rank for high-value keywords with strong search intent. Consider the long-tail keyword cluster centered on calendar integration and management:

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing various elements within each webpage—such as title tags, meta descriptions, headings, and especially URLs—to boost the page’s relevance and ranking on SERPs. A key aspect of this is the URL structure, which not only informs search engines about the content hierarchy but also helps users understand the page context at a glance.

Morgen follows a streamlined URL architecture that leverages both simple and nested structures. The simple structure (morgen/[subfolder]) is used to segment primary sections of the website, creating clear and memorable pathways (for example, https://morgen.so/fantastical-for-windows or https://morgen.so/pricing). Meanwhile, the nested structure (morgen/[subfolder]/[keyword]) is reserved for content that requires additional specificity, indicating both a category and its targeted subject matter, as seen in URLs like https://morgen.so/guides/getting-started-with-morgen-02.

This well-organized URL hierarchy not only enhances user navigation but also streamlines search engine crawlability and indexation. By clearly delineating content through simple and nested paths, Morgen ensures that its technical SEO remains robust, ultimately boosting its visibility and performance in organic search results.

Examples of URL Structure:

morgen/[subfolder]

• https://morgen.so/fantastical-for-windows
• https://morgen.so/pricing
• https://morgen.so/ai-planner

morgen/[subfolder]/[keyword]

• https://morgen.so/guides/getting-started-with-morgen-02
• https://morgen.so/guides/create-open-invites
• https://morgen.so/blog-posts/boost-productivity-with-time-blocking

Conclusion

Morgen’s marketing strategy showcases a comprehensive approach to SEO, leveraging keyword targeting, content optimization, and a robust on-page SEO framework. By understanding search intent and categorizing keywords as informational, navigational, commercial investigational, and transactional, morgen captures significant traffic and maintains high visibility on SERPs. The success is further bolstered by targeted long-tail keyword clusters and a uniform URL structure that aids both user navigation and search engine indexation. This well-organized and targeted approach has resulted in a substantial traffic cost value of $52.57K as of March, 2025.